In simple words, if your site has NO incoming links from other websites, your site will not be included in the Google index. You MUST have at least one incoming link from another website if you want to show up in Google at all! Let’s repeat this
You need at least one incoming link before you show up in Google at all!
Sending link exchange requests and updating your links pages are very time consuming and boring processes. But without a great deal of incoming links your site wont be able to attain a good ranking for your keyword on the search engine result pages.
Incoming links from other website will also help to bring a great deal of traffic to your websiteas follows.
The quality backlinks that you get from other website will help to improve your SERP positions. Since more people will find your website by searching on Google, you will get more traffic to your website.
By getting a link to your website posted on multiple websites, you will get great exposure. The power of link exchange should not be underestimated. Link from other websites will drive traffic to your website slowly and it will also help you to escape from the google addiction on getting website traffic. It is a long term strategy and the traffic to your website will increase as long as you actively manage the reciprocal link campaign.
What Google and other search engines trying to do is to return the most relevant and up to date result for the search query. One possible way google find the relevance of your website a keyword is by searching and analyzing the keywords on those websites which link to your webpages. Which means what other websites say about your site really matters. The content on the page that link to your website will be as important as the content in your website as well. The quality of the links to your website will be as important as the quantity of the links.
The theme or topic of the website that links to your must match your websites theme. You could have 1000s of pages linking to your website, but if the anchor text and the text on the page doesn’t match your websites topic, those link won’t probably do any good to your search engine rankings
The quantity of the links is not the only factor that determines a sites ranking. If that was the case every site in the world wide web would link each other indiscriminately and the website with the most number of incoming link would rank #1 for a given keyword on all search engines. That is clearly not the case.
The link quality of a link from one website to another is determined by the following factors
1 . The link text – does the text that links to your website contain the keyword (This is the most important one)
2. Text of other links on the same page – do they also contain, or are similar to, your keywords?
3. Is the link located in a paragraph and the link is surrounded by relevant text. When it comes to quality of links, search engine prefer inline links with informational text around it. If the links are listed a page with no or little non-linked text , the link wouldn’t bring much value to the website.
4. Does the title of the linking page contain keywords or is it related to the linking text ?
SEO Training will help you how to optimize your Web site to obtain better search engine positioning on the world’s most popular search engines and directories for target keywords and phrases. Whether you want to start a career in Internet marketing, add a new skill to your Web business, or learn the secrets to search engine success for your own site, the SEO Training Program will help you reach your goals.