Celebrities always seem to be fair game for the general public. They get rocks and criticism thrown at them all the time. Don’t some folks love it when they fall from grace and show us just how human they really are? While it’s not something that we’d like to happen for brands and companies, it’s still pretty interesting for most people when companies goof up.
Unflattering and denigrating remarks about you online can be particularly damaging when there are about 2 billion people who can instantly access and read those materials. Business brands are particularly vulnerable. In fact, the more notable the brand, the more its prone to getting attacked online. Because, well, you really cant please everyone no matter how hard you try. Keep in mind, however, that this applies to any brandnot just the famous ones.
There are no rules online, just your sense of common decency. Unscrupulous competitors don’t have to abide by it and they can launch into defamation of character at will from any of the well-known social posting sites. Paid product reviewers have been known to engage in it as well. Dismissed employees hiding under anonymity can also attempt to destroy what you stand for online due to long-standing grudges. In the end, your online image suffers unless the situation is managed.
Once your brand gets an onslaught of malicious attacks, a couple of things may happen. The damage to your image can be so severe as to render the product unmarketable that it would be wise to just drop it entirely. Or it can earn a notorious name, which would still cause you to lose your markets. Either way, you’d be better off spending to promote a fresh brand name instead of wasting more cash to revive your smeared reputation.
Take the effort to not let malicious content ruin what you’ve built. It makes more business sense to manage online reputation from the get-go rather than to start again with a new brand. You can opt to ignore a few posts or review that border on slander and libel, but when they don’t go away, you have to be more aggressive before they start to eating away at your reputation.
You always have the option to sue the responsible parties in court but that’s no guarantee of getting back your reputation. The case can take years and a fortune to resolve without assurance of getting a favorable resolution. In the meantime, your online image gets nibbled away by unabated defamation slander while the case remains in limbo, and you could be looking at bankruptcy even before the case is resolved.
Among the really sensible options to manage online reputation is to harness the SEO tools that enhance your online visibility. With search engine reputation management, you can bury those sites to the lower ranks of search results to where nobody will even bother to look so they cause any damage. It’s your best bet against defamation slander in the internet.
You could learn how this is done, but that takes time you dont have when in the thick of battle. Find a 3rd party SEO professional who is great in defamation slander repair services and you are sure to get your moneys worth. Do it early to insulate your reputation from losing its revenue-drawing magic.
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categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo