You might be under the impression that it’s difficult to find good domain names that are available for purchase, but that’s not necessarily true. That may have been true several years ago when domains names were limited to 22 characters or less, but since this limit was raised to 63 characters it’s very possible to find some good domain names
Ideally, you want a name that conveys your product or service. Think of your domain name as your identity online. You want your name to be eye-catching, yet simple and easy to remember.
Because the domain name is the first thing your website visitor’s see, it’s what gives them their first impression of you and your business. You don’t want your visitor to have a bad first impression. Here are a few basic do’s and don’ts of choosing a domain name
Be professional, the best domain names sound professional. People are impressed by quality and value, but above all else, they expect professionalism. You want your domain to project a high level of quality. The right domain name will not only prove you’re a professional, you’ll also earn your customer’s loyalty and trust.
Choose a .com extension rather than a .biz, .org, or .net, extension. The reason for this is that most people just automatically add the .com extension when they are typing an internet address. While there’s nothing wrong with buying these other extension, you will lose visitors if you don’t use a .com extension along with them.
Use keywords in the domain name whenever possible to get a higher ranking in the search engines. The search engines use keywords that were gathered by the spiders that crawl all the websites on the internet to decide which sites will be shown in the search results. A keyword rich domain name generally gets a high rank.
Don’t use hyphens in your domain name unless a phrase naturally has a hyphen. Domain names with hyphens in them are hard to remember. You will likely lose visitors because people will either forget about the hyphens or not be aware of them.
Don’t misspell. The structure and spelling of your domain name should be perfectly clear. If a visitor hears about your site through word or mouth, they will type the address as it should be spelled. They won’t be able to find your site if they don’t know how to spell it.
Be memorable, this is crucial. If people can’t easily remember your domain name, you won’t get the kind of traffic you need to be really successful. Keep your potential visitors in mind, and try to put yourself in their shoes when choosing a domain. Write down as many names as you can think of, and one by one ask yourself, “Would I remember this domain name if I heard it on the street?” When you can answer “yes” you’ve found your domain name.
Registering a domain is really quick and easy. The process takes about 10 minutes, maybe less, once you’ve found an available domain name. Your domain is your brand, so take the time to choose wisely. Your domain name might mean the difference between success and failure.
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