From the moment search engine optimisation came around, a number of SEO tools came to life. You have backlinks checker, keywords searchers, site statistics counter, and web analytics tools, among others. In fact, they’re so many you no longer have any idea which SEO tool will be the best one to use.
Gauging Free and Paid SEO Tools
Virtually all online SEO tools can be classified into two: paid and free. At first glance, it seems like free tools for SEO have the upper hand. After all, who can say no to no-charge tools? Moreover, a number of them have gained good reputation simply because they work.
Take, for example, Google Adwords Keywords Suggestion Tools. Hundreds of webmasters, Internet marketers, and website owners visit the link each day to look for the most suitable keywords to use in their website. Because it’s developed and maintained by Google, it has earned trust and loyalty from many.
You also have the Google Analytics tool, which keeps track of your website statistics. This comes for free and can be easily embedded into your website for convenient tracking.
However, a lot of the free tools for SEO lack consistency and upgrade from their own webmasters. This could be because unless they are getting donations from their patrons, they have very limited finances for upgrades and proper maintenance. They quickly hit their maximum bandwidth due to high traffic, and their servers may not be secured from hackers.
This also means they may not be entirely precise. After all, they are not up-to-date. While Google has already changed its algorithms, the SEO tools you’re relying on are still stuck in the old versions. Surely you’re not likely to get the right results because of that.
The top SEO tools will always be the paid ones. For one, you can demand from the webmasters for continuous updates. Furthermore, you can look forward to other great features including conversion of reports to PDF files, customization of reports, 24-hour monitoring, site statistics aggregations, e-mail notifications, and easy-to-use control panel.
Using Rank Checker
As mentioned, there are many SEO tools you can use, but one of the most popular and definitely important is the rank checker. For you to completely understand its positive aspects, you have to know the importance of ranking first.
Search engines, especially Google, ranks websites. You will know it by simply determining your webpage’s page rank. Now why do they have to do that? They think of their end users or the Internet users. They want to make sure that once they search for a certain information using keywords, the first websites they see are the most relevant to their query.
For a webmaster like you, this means that the closer you are to the top page, the higher is your chance of getting clicked. When you’re getting clicks, you’re getting traffic, and traffic maximizes your chances of converting prospects to customers and selling goods and services.
A rank checker basically does that-tells you where you are in search engines. This way, you can determine the best modes of action to increase your rankings. Nevertheless, a rank checker can do so much more.
You can use it to assess your competitors. You can utilize the tool to know their own rank and identify some of the elements that cause them to be on top. You can make use of a backlinks checker, for instance, to know which sites are bringing traffic into their webpage, increasing their page rank.
Scouring for the best SEO tools may take some time, but once you discover them, the efforts are all worth it.