After writing a book about SEO and even publishing my own SEO products and services, I still seem to get the same question over and over again. That question is simply what the secret is to top search engine rankings. Other than applying SEO best practices, there are really only a couple of SEO techniques that stand above all else.
I consider some SEO techniques to be true secrets because they are not generally talked about or shared by others. You might wonder why this is. Simply put, there are a number of reasons why these secrets are not shared and it often has to do with the fear that as more use these secrets the less effective they will be.
Anyone constantly focused on SEO and you are anything like me, you probably want the fastest and quickest way to put your website on top of major search engine rankings. You know the value of having the number one position and want to get there.
As someone making a living online, I can promise you that having the top ranking for competitive keywords is all it is cracked up to be. The difference between a number one ranking and number 4 ranking is the difference between making a living online and making next to nothing.
What are these secrets I’m referring too? I am more than happy to share my secrets with you. Let me warn you however that not every secret is really all that unique. In fact, most helpful information is a popular technique applied in a new way. Personally, that is how I think about SEO secrets which helps me to truly apply them effectively. Even simple distinctions can have a positive influence on your search engine rankings.
Here is the secret you have been waiting for. Simply put, if you want to achieve top rankings for any keyword you just have to follow the same strategy used by the top ranked website for that keyword or keyword phrase. This strategy is incredibly simple but not used by at least 98% of people doing business online. To duplicate the success of your number one competitor discover the techniques he is using to achieve the top position on search engine results.
The first place and most important place to start is with back links. Back links are links to your competitors website. These links often contain link text that includes the keywords that they are achieving top results for. You want to duplicate this strategy and attempt to get links from the same websites.
The obvious challenge here is not only finding who is linking to your competitor, but to actually build links from the same web pages. This if often easier said than done. The good news is that there are a number of software programs that can help you do this. I’ve personally used a number of them and can tell you that they work.
Use this technique to improve your rankings. Simply learn what makes your competitor rank in the number one position. Specifically, find out who is linking to him and how they are linking. By duplicating the linking strategy, you can dramatically improve your website ranking for the specific keywords you choose.