Early existence of internet marking started in the early 1990’s when text-based and straightforward websites were predominantly utilized in offering product or service information around the world. The Bristol-Myers Squibb was the first company that officially launched an online marketing campaign. A US-based drug company, the Bristol-Myers Squibb launched the usage of online marketing to basically develop the public awareness in using a particular drug called “Excedrin”. Through the tax season in 1997, law and marketing firms declared the Excedrin as a “Tax Headache” supplement from online advertising websites. Bristol-Myers provided an online free sample of the drug to American internet users.
According to Linda Himelstein of Business Week, the usage of the World Wide Web in promoting Excedrin resulted to series of good replies originating from Bristol-Myers. Himelstein also wrote in her article that in just a couple of days, the Brtistol-Myers already estimated 30,000 added names into their online customer list. Standardized technology industries such as Microsoft and IBM began to incorporate their internet providers and several software programs in the Bristol-Myer’s existing online marketing campaigns. Both industries also began throwing away millions of dollars from online marketing efforts to give way for the Bristol-Myer’s campaign. Several websites for instance Yahoo is said to be among the online-based firms which was able to quickly acquire large quantities of profit from online marketing. Yahoo successfully targeted the “never before seen” type of messages from the online marketing industry. The highly trafficked website generated the monitoring of hits every online advertisement acquires each day. In 2000, many online marketing firms were forced by Yahoo to tighten their internet marketing revenue. During the same year, Yahoo reported that the online marketing firms’ customer bases dwindled throughout the “Cooling Stage” of the US economy.
The expenses used for internet marketing in the US, Canada and other neighboring countries totaled to 300 Billion Dollars in 1996. In 1994, the typical online marketing figure totaled to 175 Billion Dollars which were all spent for traditional advertising campaigns in one year. The online marketing industry did start to rise when the number of internet users and home based businessmen or entrepreneurs continued to increase in America during the mid-1990’s. In the year 1997, the online advertising industry’s budget increased to $1 billion. Online marketing expertise and advertisement writer Bill McRea wrote as part of his article that one of the most popular online marketing firms in America and some European countries today is the “Houston Online Marketing”. In accordance with McRea, the Houston online marketing has several advantages that comprises well with affiliated online marketing firms in the US including several western and European countries as well. The advantages of Houston online marketing provided by McRea include the following:
* Online consumers can easily log onto the website and get to know the entire attributes of the product or service any time of the day.
* Online marketing companies could spend less money because of the website’s necessity in reducing sales force rates and online advertising expenses.
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