At this week’s Microsoft Worldwide Partner Conference, I saw a shift in vendor focus. Last year, the big focus was migration. Whether the product was Office 365, Azure, or Dynamics, the framing was how to migrate, so many vendors offered migration tools. This year, despite a continued strong presence of migration offerings, the buzz had shifted to cloud management, typically via managed services offerings.
Rocco Seyboth, vice president of product and marketing for BitTitan (a company traditionally focused on migration), said vendors seek to shift from offering a one-time set of project services to offering recurring managed services. Being able to offer a combination of services after migration is essential for businesses to remain relevant — and keep making money.