Ten years ago, a farmer may have found the information he needed to run his farm at the local coffee shop. He may have asked neighbors how their crops did that year, and then made planting and pricing decisions accordingly.
Today, progressive farmers, armed with iPads, can see real-time information on the quality of crops over every inch of their farms. They can apply seed, nitrogen, and irrigation recommendations based on historical yield performance and future weather patterns. And they can do modeling, based on current market prices, to determine how to best hedge that grain.