You know the stereotypes about Millennials and Generation Z, but are they real?
Actually, um, maybe–yes–at least, according to a new study, in which almost 75 percent of American Gen Z and Millennials told researchers that they prefer to talk with other people via text message–as opposed to actually talking with them.
This is all via a 4,000-person survey conducted last month by the folks at LivePerson, a company that provides mobile and online messaging business solutions, asking participants in the United States, United Kingdom, Germany, Australia, Japan, and France about their digital media and in-person preferences.
The company also surveyed 1,016 adults 35 years old or older in the United States to use as a benchmark to which they could compare the Millennial and Gen Z answers.
“What we see in the research data is the phone truly becoming an extension of the self, and the platforms and apps within it — digital life — occupying more than their offline interactions,” said Rurik Bradbury, global head of communications and research at LivePerson.
Among the other findings:
1. The phone is the new wallet
Given a choice to leave either their wallet or phone at home, just under 62 percent said their wallet. Among the older cohort, 72 percent of those over age 35 said they’d leave their phone and take their wallet.
2. The phone is almost a part of the body
Nearly two-thirds of 18-34 year olds say they habitually bring their phones with them when they use the bathroom, and nearly half say they regularly text while walking in crowds. Also, more than 70 percent of Gen Z and Millenials say they sleep with their phones within reach. Half say they automatically pick it up if they’re awakened during the night. Also, They’re super-impatient.
3. Instant gratification
According to the study, Millennials and Gen Z “expect digital convenience in all aspects of their lives,” or they’ll walk away from a sale.
“For less expensive purchases (under $ 20 or equivalent), 73.4 percent of Millennials will give up on a brand within 10 minutes if they don’t get the answer they need,” the report sys. Forty percent said they’ll wait no more than five minutes.
4. Phones over dollars
More than half of Millennials and Gen Z respondents said it would take more than $ 1 million to convince them to give up their smartphones; in fact just over 43 percent said it would take at least $ 5 million.
5. Forget “digital first,” how about “digital only?”
Seven out of 10 of the 18 to 34-year-olds surveyed said they could imagine a world in which there is no longer any such thing as brick and mortar stores, and all purchases would be made digitally or online. Moreover, almost 20 percent of Americans in that age range said they’d actually prefer to do all shopping digitally, without ever talking with a human being.