Operating From Home: Haven or House Arrest?

The typical Multi-level Marketer (MLM) starts out about identically. He grows tired of his 9-5 routine, feels sick of being ordered around by his bosses and other superiors, gets pissed at the hassles of commuting, wants to make additional time to do the things he likes, and ultimately desires attaining financial security sooner than later. The notion of working at home sounds too enticing to give up. But there are pitfalls that must be addressed before taking the plunge and starting from scratch.

One of the greatest threats to the direction a prospective MLM faces is the idea of a lottery mentality and that everything will come easy once the research has been done and the setups are all set up. This mindset is a recipe for disaster and should be a blaring alarm not to pursue this type of business. No one becomes an overnight millionaire in this industry, that is certainly the sad reality being covered up by so-called sponsors who claim that taking part in MLM is the fast pass to a better life.

The saying “too good to be true” rings increasingly familiar in the ears of many frustrated marketers. Of course, a lot of them have been duped by fellow marketers themselves, claiming that particular products or services are of groundbreaking nature and will affect the span of history in just years, or even months. While MLM companies do provide neophyte marketers with kits and guides, success will still hinge on the marketers’ capacity to make do with what the have. The process of marketing is still reliant on the individual and their commitment to perform above their own peers. A sound business strategy should be the strategy to use, but it goes far beyond that.

Because it’s not just a commitment that marketers are dealing with, but also a long-term one at that. Coming from a psychological standpoint, a marketer who is only dipping his toes into the water to get a feel of the profession doesn’t have any business being there and should abandon all hope of getting anything significant, because a half-hearted attempt will turn in zero returns. Also take into account that even though marketers work from their homes, all the legalities still enter the picture. You will still find taxes to be paid even if marketers only handle their own laptops and keep their wonder drugs in the pantry.

Motivations for marketers working from home should not be emotionally-triggered. It cannot be due to external factors such as a disagreeable colleague at work or disputes in relation to compensation. The key motivation of a new marketer must be a need to perform in this field with realistic expectations of what he wants to achieve. Companies will always say that marketers cannot fail after they become a part of their MLM business.

However, it all comes down to whether marketers are receptive to innovative ideas that will push them over the top. Marketers are in the continual struggle of seeking those promises of grandeur and more in the comforts of working from home.

A Basic Guide To Successful SEO & Internet Marketing For Newbies

Some beginners will undoubtedly have problems when starting out at internet marketing after all there is a lot to learn. In fact online marketing can seem confusing and overwhelming at first, but once you get to know the basics, you will be able to develop a business strategy more easily than you may realise. This article is going to look at those very first steps of internet marketing for complete newbies just to help you get started.

The first thing you should do is to set-up your own website or blog (using squarespace.com as a good example). You should consider this your base, where you can provide complete information to your customers about your company and your products. It is best if they can purchase your products from your own website or blog rather than through a third party.

The next step is optimising your website. This is called SEO, or Search Engine Optimization. This is a way to ensure that your website is searchable by people who are looking for your products or services. SEO helps your website to rank higher on search engines so people are more likely to find your site. Although there are many ways to optimise your website, there are only three basic pillars for SEO, keywords, high quality content, and link building.

To optimise your keywords, think of the important words that people use to search for something that you sell. The keyword tool from Google is a useful tool to help you find the keywords that people use to search for what you want to sell online. You should then place those keywords in strategic places such as titles, headers, subtitles, and the first paragraph of an article.

As another pillar of SEO, quality content is also very important. You need to have many articles and content with high quality on your site. If you cannot write them yourself, consider hiring freelance writers to write for you which can be done cheaply if you look around or at fiverr.com for example. Ensure that your articles are relevant with good SEO keywords. However, do not put too many keywords in one article or page or Google may penalise you for it.

SEO is an on-going process. You should always tweak and improve your SEO strategy over time. Some people hire professionals to optimise their websites such as IneedHits.com, which can be done cost effectively.

After your website is set up, you need to consider how to advertise your website. With so many websites, products, and services online, you have to find ways to attract customers to your website and to make it stand out from the crowd. There are many places where you can place your ads depending on your budget and your target customers but a good place to start is Ad Land.

Some experts suggest that you include social networking sites as part of your marketing campaign. These sites are usually free. You can also buy ad space on some of these sites. Remember that although any strategy needs time to work the ultimate rewards are worth waiting for.

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