GE and Microsoft work together on IoT cloud services

GE and Microsoft have teamed up to bring the industrial giant’s Predix platform-as-a-service offering to the Azure cloud, the two companies announced Monday. 

It’s a move that helps add to the portfolio of Internet of Things services available through Microsoft’s cloud platform, at a time when the company is pushing its service for IoT applications. The announcement came during Microsoft’s Worldwide Partner Conference in Toronto, where GE CEO Jeff Immelt talked with Microsoft CEO Satya Nadella on stage.

Predix is a platform-as-a-service offering that’s designed for building applications that have industrial uses. Predix services that developers can tap into include asset management and anomaly detection offerings, among others. 

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Computerworld Cloud Computing

IDG Contributor Network: Why IT and marketing need to work together

One thing systemically changing businesses of all stripes today is data. While it may seem that many companies have gotten their arms around the complicated data situation, it’s as clear as ever that is not the case. Although the marketing department is being tasked with providing a more enriched interaction between businesses and their respective customers, the reality is that they’re still orienting themselves to the problem and current solutions.

To help you better understand what marketing is dealing with and why the Information Technology (IT) department needs to help, let me set the scene for you. As noted in my previous post, cross-departmental collaboration is a keystone to delivering a modern, cost effective marketing strategy.

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CIO Cloud Computing