Public cloud: Real-world lessons of strategic success

The commodity days of the cloud are over. It’s time to get strategic. That’s the message of today’s leading cloud strategies, as forward-thinking CIOs are no longer turning to the public cloud to cut costs. Instead, the public cloud is viewed as an opportunity to get out of the business of managing data centers and focus on projects that are more strategic for the business.

Whether that means building a mobile app or new website to strengthen customer engagement, these shifts signal how strategic the public cloud has become for many companies. As a platform for running key business applications and services, the public cloud is a popular facilitator of digital transformations that enterprises are undertaking to boost bottom- and top-line growth.

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CIO Cloud Computing

IDG Contributor Network: Architecture as code: The key to cloud success

Enterprises are plagued by fire drills. Experts in enterprise architecture, operations, and on application teams are dragged into unexpected issues, and spend precious hours, days, and even weeks debugging what are ultimately low-value problems. The most common of these issues is applications that work in test, but are mysteriously not working in production. The conversation usually goes something like this:

App Dev: Are you sure the environments are configured the same?

Ops: Yup!

App Dev: Are you sure?

Ops: Shoot, I missed a checkbox while configuring the node, it works now!

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InfoWorld Cloud Computing

Sponsored post: Building For Success on AWS: Five Best Practice Tips

As AWS increasingly becomes the preferred deployment model for enterprise applications and services, it’s never been more important for a software or AWS SaaS provider to work effectively with AWS. Many leading technology providers are therefore optimizing their software to run on AWS as well as building globally available cloud services delivered through AWS’ worldwide regions.

Splunk has been very pleased with the success of our SaaS business on AWS, so we thought we’d share what we’ve learned in the form of best practices for you to keep in mind when developing your software or SaaS business on AWS.

1. Embrace the change

If you’ve attended the keynote at any recent AWS Summit, you’ve heard the message “cloud is the new normal.” Our advice is to take this to heart, and invest in your business knowing the momentum behind cloud will only continue to accelerate.

This is a boon to businesses of every size and in every location around the world—cloud makes it easier than ever before to innovate, rapidly bring an offering to market and serve your customer.

2. Relentlessly focus on the customer experience

Focusing your business on customer success is a must when building a business on AWS.

Why? Because the number one driving factor behind everything AWS does is to help its customers be successful and innovative. Tactically, this can mean many things for a SaaS Partner, but the one that stands out is building technology integrations that can provide additional value to AWS customers.

A good example of this involves AWS CloudTrail and AWS Config, services that deliver log data on AWS API calls around user activity and resource changes. When properly harnessed, these services help enable enterprises ensure security and compliance of their AWS deployments. A handful of SaaS Partners deliver integrations for these AWS services. The importance of these integrations is clear when you think of the importance of security and compliance for any successful AWS deployment.

3. Leverage your customers in your go-to-market strategy

When it comes to building your software or SaaS business on AWS, nothing beats customer validation. One of the most compelling stories is when a customer fully integrates your technology into their AWS strategy.

A great example of this is the Federal Industry Regulatory Authority (FINRA). FINRA is an independent regulator that examines all securities firms and their registered persons and monitors trading on U.S. markets. To respond to rapidly changing market dynamics, FINRA is moving its platform to Amazon Web Services (AWS) to analyze and store approximately 30 billion market events every day. FINRA uses Splunk Cloud to ensure security and compliance in their AWS deployment.

4. Choose AWS and go “all-in”

When building out your cloud strategy, you have to make choices. Our advice: When two roads diverge in the cloud, choose AWS.

This is a best practice because AWS has the richest and broadest set of services in the market. If your offering is storage intensive, there are specific solutions for that; if it’s compute intensive, there are specific solutions for that; if it’s I/O intensive, there are specific solutions for that as well. Regardless of what you need on the infrastructure stack—whether it’s automated provisioning, configuration or management, AWS has a mature solution that fits the bill.

In addition, business today is global. To successfully grow your business you need the ability to rapidly expand around the world. AWS offers that through their 11 worldwide regions.

5. Leverage the ecosystem

If you’re building on AWS, chances are that other folks building on AWS will find it useful. This is what makes the AWS announcement of its SaaS Partner Program so exciting. If you’re building a SaaS storage solution, odds are we could use it for our SaaS operational and security monitoring solution. Since we’re building a SaaS operational and security monitoring solution, odds are you could use it for your SaaS storage solution.

We have the opportunity to be better together on AWS for the benefit of all of our customers.

To learn more about our cloud solutions, visit us here.

Building For Success on AWS: Five Best Practice Tips originally published by Gigaom, © copyright 2016.

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Cloud

Radio Publicity Are The First Conclusions When Releasing Your First Novel

After you have released your first book you may be wondering where you would go from here. Usually authors have either agents or event planners to plan things like radio publicity. If you don’t have either of those, then your first step would be to talk to radio stations yourself and see if you can get on the air as soon as possible to talk about your book.

This is a great first start for writers especially if you’re an author just starting out in the business. You get to experience a new life for you and your family. Plus being heard on the air your book sales might go up through the roof if that’s the station that everyone listens to especially if they’re listening to it in the mornings on the way to work.

Some people are not able to afford event planners and some publishing companies realize that. When you’re searching for a publishing company, see if you can find any that would be at no cost to you but would request a percentage out of all the money you make. This would be an okay deal to look for because they have to make their money somehow.

You may not need an agent or an event planner after all. You may find that it would be easier if you could do it by yourself because you know what you’re looking for when it comes to promoting. Since your book has not officially been released you may be able to find radio stations where you will be able to talk about it on the air and you will even be able to give them an exact date on when it will come out.

It helps having a husband or a boyfriend that’s so supportive of your career while you go on these tours. Of course you will be missed but you have to do what you have to do to keep making sales. It’s also nice to have some company because your event planner may be going with you to all of these places and you may be getting a feel of how stressful and exciting your new life can be.

You may be on a radio show where you will have people calling in from home or from their office and asking questions about your book. This would put a smile on your face because you know that when people call in, this means they’re interested and would like to know more about. This may have been something you were nervous about just because you might have been afraid that no one would buy it.

These are the things to get excited about and it’s nice to hope that things like this will change your life for the better. Having radio publicity will not only get your book sales up but it will also give you the motivation you need to continue to write your second book.

Find lots of exciting strategy about radio publicity at the famous Annie Jennings PR. Plenty of excellent material to help you with your radio publicity. You will be able to experience outstanding success in your endeavors today. Time to start!

Home Business Ideas To Remember

There are many advantages to starting your own home business. Not only will owning your own business allow you to be your own boss, but you also won’t have any restrictions placed on you as far as how much money you can make. Instead of being tied to a specific salary, you will have the freedom to be as profitable as you possibly can.

A number of different trades and professions are suitable for working from home. Some of these are, graphic design, accountancy, law, writing, and a whole host of others.

The Internet is also opening up many opportunities for at-home businesses, due to the fact that as long as you have access to the Internet and a phone, you can do many types of jobs regardless of your actual physical location. Virtual assistants are increasingly becoming the norm, and are in high demand.

Medical billing or transcription, public relations, and marketing consultation are other business ideas that can be very profitable, allowing you to work from home while running your own business. If you know a second language, you could also run a translation service.

Coaching via the internet has also become quite popular now, and is an exploding industry. Many people across the world are in need of business advice or life coaching, and this has become an excellent home business solution as it can be run through phone or Skype – even email is now a common tool for this business.

With the demand on education rising, a lot of parents are seeking extra tuition for their children, which has led to the rise in home tuition. You can have pupils come to your place once or twice a week.

Also, you can use the internet to teach now, so they don’t even have to be in the same city. This has made it so much easier. The going rate for tuition is quite high and this is a good avenue for income.

When choosing an online business, you will improve your chances for success if you select a business that you love. Of course, there also needs to be a demand for whatever services or products you decide to offer, but as long as you have interest and passion for your business, you will stand a good chance of finding a way to make it successful.

This writer has been providing advice about business for the previous six years. Furthermore, this author takes pleasure in contributing information on other topics, like student retention and student scholarships.