Looking for the most effective marketing techniques? PPC and SEO are the most popular techniques used in recent years, but the two can be easily confused. Get a better understanding of the differences by reading on.
SEO or search engine optimisation is the process of making your site rank more highly in the search engines for the keywords that relate to your products or services. It looks to enhance what we refer to as the “organic rankings.” That is the non-paid, natural search engine listings. PPC on the other hand, often referred to as Pay Per Click, is a means of getting an “advertisement,” on the Google (or other search engine) results page. PPC listing are the “sponsored listings,” that appear above and to the right of the natural results in Google. But what are the benefits of each?
Want to know what the benefits of each are? SEO is most likely achieving by paying an SEO agency a set amount of money monthly. Increases in traffic from the work done are not charged at extra. SEO is a long term project which will increase traffic to a website over time, slowly adding authority to your domain. When work stops, SEO results will not simply vanish, although if not maintained, SEO effect will diminish over time.
Pay per click offers instant results. You pay Google for advertisements and they are instantly listed. By the same token, however, as soon as you stop paying, the adverts disappear. You are not building up any long lasting authority or value in your domain. However, the ads do appear instantly and are therefore well suited to short term sales, for example. With PPC you pay up to your maximum bid every single time someone clicks on one of your ads, irrespective of whether they go on to make a purchase or submit an enquiry or not. This means the costs can soon add up and in areas where clicks are in the region of 40 each, this can be unsustainable.
If you are not sure which technique is best for you web marketing needs you should approach a SEO or PPC provider and they will talk you through some other advantages of each process.
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