Creating a Facebook fan page for the business is absolutely totally free. The issue is the fact that most pages look the exact same, with a “wall” for comments and locations for pictures. If you are lucky, somebody will start a conversation in the ?discussions? tab, as well. These pages are, basically put, fairly dull.
Probably the most profitable Facebook fan pages are the ones which have been custom-made. They consist of modified landing pages, encouraging visitors to get benefit of the unique low cost or offer offered only to those that Just like the web page, before sending them to the principal wall. A lot of contain special tabs for coupons and a few even run normal contests. The pages could be colorful, vivid, and engaging ? significantly like small web sites contained inside the social media platform.
In reality, they allow it to be possible to proceed your company’s branding efforts right within of Facebook? creating your fan page a organic extension of your primary website.
Ease of Use
The fact is that most folks using the web today have comparatively short interest spans. If they’re on your fan web page, they’ll wish to uncover all of the information and facts needed right there. Whilst some will gladly go visit your company’s principal web page, other people will reject the idea of becoming redirected elsewhere. Customizing your Facebook fan web page will make your visitors feel as though they’ve landed on your website. You are able to add movies and data specific to distinctive localities, in the event you decide on. The trick is to make your visitors feel as although they’re found a one-stop-shop for facts about what you do. Don’t neglect to contain a custom-made contact web page to ensure that your possible customers can get in touch without leaving a public message on your wall.
You will Make More Followers
Customizing your Facebook fan page will play a considerable part in helping you to grow your fan base. The more engaging your content, the more most likely persons will be to take part inside your discussions. Some major firms provide free samples (via mail) to those that LIKE their pages and fill out registration forms.
The objective right here is twofold. You’re not only producing interest inside your products but you’ll also create a platform for that receipt of feedback. Those that receive those samples will most likely arrive back again and share their ideas about the item. It is possible to use this facts to create modifications or enhancements. Those who love what you might be offering will, needless to say, flip into regular clients.
Of course, the same final result can be attained by giving away a coupon (or other present) that’s “downloadable” on the web. You may require your new “fan” to like your web page before they obtain their reward or you are able to add an email “optin” type and need that they subscribe for your e mail database.
A customized Facebook fan web page will encourage your visitors to spend time in your page, interacting with your organization and with other followers. It is also a wonderful method to encourage your followers to take part in the growth of the page. Jillian Michaels, as an example, features a room on her fan web page where those who have utilized her goods and work out DVDs can publish before and right after images. Not only is she encouraging person participation, but she’s gathering proof with the effectiveness of her merchandise for those that are still around the edge.
Growing Your Fanbase & Gaining New Customers
According to CNN, Facebook now receives more web site traffic than Google’s search engine. This is why it truly is so important for you to ensure that your corporation includes a presence there. Facebook users are going to talk concerning the merchandise and companies they like, and they’re significantly extra apt to speak well of those that engage them in a fun and informative way.
Another benefit comes from the “viral” effect on Facebook. As each new fan LIKES your web page, that information is displayed on THEIR wall. In turn, their friends will see that they LIKED your fan web page and this will bring you new clients and the ability to grow your fanbase virally.
Customizing your Facebook presence will give you a better chance of surviving inside the growing marketplace ? and you’ll just really like the way your enhanced page looks.
Matt Fraser is the ceo of Web Works Media, an Edmonton SEO and Marketing Company. Find out how to tap into the endless (and FREE) potential of social media campaigns when you download his Free Report “Five SEO Power Techniques to Make Sure Your Local Business Gets Found Online” by visiting www.webworksmedia.com