Mike's Hard Lemonade: Measuring Digital That Drives Retail Sales

It’s refreshing when the head of marketing for a Consumer Packaged Goods (CPG) brand opens up and shares his insights on best practices around tracking and measuring the impact of digital marketing that drive in-store sales. For years, this has been a challenge as the ecosystem between retailers, data providers and manufacturers has been relatively […] Read more »

3Pillar Global & Natural Insight Announce Partnership to Accelerate Workforce Management Innovation for Retail Merchandising and Field Marketing

Fairfax, VA (PRWEB) July 07, 2015 3Pillar Global and Natural Insight today announced that they are partnering to develop the next generation of the Natural Insight platform. Natural Insight is a leader in enterprise workforce management software for retail merchandising and field-marketing organizations. 3Pillar Global develops innovative, revenue-generating software […] Read more »