Facebook search tools take aim at Twitter’s relationship with news

Facebook is updating its search tool to make it easier for users to find things that interest them among the 2 trillion items archived by the company’s index.

The update boasts personalized search suggestions, the ability to search through public posts in addition to those made by friends or family, and a new tool that allows people to view public conversations around news stories. That last item is by far the most interesting — and the one most likely to worry Twitter.

Twitter often bills itself as a forum for public conversations. Unless someone makes their entire account private, every 140-characters-or-fewer missive is indexed and can be found by anyone using the service’s search function. This makes it relatively easy to find and participate in active conversations — especially when used in conjunction with hashtags, Twitter’s defining mark. Facebook has basically just recreated one of the most useful parts of Twitter.

I doubt this will convince Twitter users to suddenly use Facebook as a home for their pithy, snarky-or-smarmy remarks about the day’s news. And that’s OK. Facebook has many times as many monthly active users as Twitter; and with more and more people using services like Instagram or Messenger, it’s already established itself as the social network of choice for more than a billion people. Now, it just has to make sure those people don’t have dalliances with other apps.

Put another way: Facebook has just removed another reason people might decide to sign up for Twitter instead of remaining content with its services. (Or, at the very least, given casual Twitter users one less reason to occasionally stray from Facebook.) The company has become a magician willing to pull anything — Snapchat clones, standalone messaging apps, improved search tools, etc. — from its hat to prevent its all-but-captive audience from checking out another exhibit.

The changes to Facebook’s search tool will likely seem weird to people who joined the network for the purpose of staying in touch with their real-life social circles. But if Twitter and other platforms (like Reddit) have shown us anything, it’s that many will also want to have conversations with interesting folks they’ve never met, and discuss topics that might not appeal to the people in their daily lives. It’s a very kumbaya-esque mission to connect people with random people who happen to share their interests as well as the people in their everyday lives.

Still, the changes are unlikely to make Twitter a ghost town. Twitter users have their cliques; they prize their follower counts; and probably value having a place where they can express an opinion without repercussion. One of the main things stopping people from having public conversations on Facebook’s platform is the “real name” policy that prevents users from hiding their identities. (Or in some cases embracing their true selves, trying to escape dangerous situations, or simply using whatever unique name their parents gave them.) Twitter and Reddit are both popular at least partly because they don’t have policies like that.

Then again, Facebook doesn’t have to win anyone’s heart or mind — it just has to hold its users’ attention tightly enough that it doesn’t wander. This improved search feature is just the latest beast it’s pulled from its hat to do just that.

Facebook search tools take aim at Twitter’s relationship with news originally published by Gigaom, © copyright 2015.

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Cloud

HG Data Selected as Winner of 2015 NextGen Relationship Intelligence Awards


HG Data, the global leader in competitive intelligence on installed technologies, announced today that it was recognized as the Most Disruptive NextGen winner in Relationship Intelligence technology.

SIIA’s NextGen program provides exposure to companies delivering game-changing solutions. The program aims to bring awareness to 5 verticals: Mobile, Relationship Intelligence, Security, Healthcare, and Financial Services. Nominating companies were judged by a group of industry experts who determined the Most Innovative, Most Disruptive and overall NexGen winner of the Mobile category.

“There is tremendous innovation taking place in the software and services market as companies leverage mobile to gain competitive advantage,” said Rhianna Collier, Vice President & Managing Director of the Software & Services Division at SIIA. “NextGen companies–chosen by a Selection Committee comprised of M&A, VC and advisory executives–are offering game-changing products that add significant value to the market.”

HG Data provides installed technology intelligence on a global scale to fuel detailed analyses including ideal customer profiling, market potential, competitive displacement and predictive modeling. HG Data’s B2B index of installed technologies currently tracks more than 1,700 technology vendors and over 5,000 technology categories in its proprietary datasets including SaaS, cloud, security, networking, storage, open source, applications, mobile, big data, CRM, virtualization, visualization and analytics. Dozens of new technologies are added monthly.

“HG is honored to be recognized as the SIIA Most Disruptive Technology in Relationship Intelligence,” said Craig Harris, CEO of HG Data. “Judging by past winners of the various SIIA awards, HG is in very good company and we are thankful to SIIA and the judging panel for the recognition. It’s especially auspicious to earn the honor for being disruptive as we plan to roll out new integrations that will enable companies to leverage the power of HG Data directly within the browser, marketing automation and CRM platforms they’re already using.”

About HG Data

HG Data is the global leader in competitive intelligence for installed technologies. The world’s largest technology companies, the fastest-growing start-ups, and some of the most innovative OEM partners achieve an unfair advantage by using HG Data in building market analysis, competitive displacement, predictive modeling, marketing campaigns, and client retention initiatives. Every day, HG Data indexes more than one billion unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally. Indexed resources include content such as social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, and job postings. Founded in 2010, the company is based in Santa Barbara. For more information, see http://www.hgdata.com/.