IDG Contributor Network: When does tech make you money and when does it cost you?

There’s an interesting Forbes article on the topic of turning a cost center into a profit center. In it, author Larry Myler talks about three ways to “become a hero” by:

  1. Killing overhead,
  2. Inventing revenue, and
  3. Supporting company strategy.

Having worked in cost centers within organizations myself, I was skeptical as to whether this can actually be done. If so, it would change the game for just about any company trying to reduce costs and increase revenues (and that would be almost every organization).

To read this article in full or to leave a comment, please click here

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How Vonage is dialing up big money by pivoting to enterprise

Remember Vonage?

It was once the future. Cheap “landline” calls from home, only over the Internet. Don’t laugh. That was less than 10 years ago. Now for the surprise. Vonage is still around and it’s stock this year is way up — all thanks to a savvy pivot away from the consumer market and a timely embrace of the enterprise.

Vonage made an IPO in 2006, a year before the iPhone debuted. It was the beneficiary of wall-to-wall financial media coverage, with most of that coverage certain that this thing called “VoIP” (voice over IP) was going to remake the consumer communications market. The mad rush to IPO led to an inevitable backlash. CNBC’s Jim Cramer branded the new stock a “dog.” The company was sued by Verizon for patent infringement, then sued by investors when the IPO price quickly went south, then investigated by the feds for rumored short-selling misdeeds.

That was the small stuff. The bigger problem for Vonage was that its service, aggressively marketed to consumers, relied on routing calls via the Internet — over pipes the company did not own. This meant the owners of those pipes — Verizon, for example, or Comcast — could offer a similar service with lower costs and on the same bill as the customer’s Internet or cable TV package.

Vonage fought against this in large part through relentless advertising. Marketing could not stop the pace of technology, however. iPhone, Android, the rise of Skype, low-cost global messaging apps, all put relentless pressure on the margins of voice calls, which in turn placed relentless pressure on Vonage, chipping away at its very reason for existence. The many rumors of Vonage shopping for a buyer surprised no one. What is a surprise, however, is that Vonage has successfully embraced the latest communications craze.

It’s called Unified Communications (UC) — or Unified Communications as a Service (UCaaS) — and it’s a growing, multi-billion dollar market. UC includes not only voice service, but messaging, presence, video chat, and web collaboration. It is extremely important to businesses of all sizes.

The goal of unified communications is three-fold:

  1. Reduce total communications costs
  2. Enable robust, seamless communications across desktop phone, smartphone, the PC and the web
  3. Leverage these communication types to improve productivity and collaboration between staff, partners and customers

Oh, and UC must do these almost entirely over the cloud and with the same quality as traditional landlines or PBX, (and without a loss of uptime). Plus, UC should make it way easier for a business customer to change their service, to quickly add a new employee, or to bring a new office or franchise online. This is not a simple undertaking.

Businesses are not going to select their communications service provider based on the claims of a late-night commercial, and certainly won’t entrust such a critical need to a company with no control over its platform.

Not surprising, Vonage has succeeded in its shift to enterprise unified communications primarily through acquisition.

Last November, Vonage spent $ 114 million, mostly cash, to acquire Telesphere, an early player in unified communications. Telesphere offered business phone service, multi-point videoconferencing, mobile office solutions and, most importantly, its own nationwide cloud platform.

Vonage wasn’t finished. This past April, Vonage acquired Simple Signal, another unified communications provider, for $ 25 million. Whereas Telesphere focused on medium and large-sized businesses, Simple Signal focused primarily on smaller businesses.

But, wait. This is Vonage. What makes them think they can succeed in the business-focused unified communications space — beyond using their available cash to buy up existing companies? CEO Alan Masarek offered me a ready response via email, which I confess did mitigate some of my original skepticism.

“Our consumer business provides substantial and predictable cash flow.” This allows Vonage, Masarek said, “to reinvest in organic and inorganic growth.” He also stated that the Vonage consumer-side business drives brand awareness even in the business market — something his competitors do not have. Though he did not provide figures, Masarek said that the scale of Vonage’s consumer business, helps drive down operating costs.

For now, these efforts appear to be paying off. Vonage’s Q1 2015 revenues of $ 220 million were flat, though the business segment was up 49 percent year-over-year, to $ 42 million. As of the second quarter, business revenues are now more than 25 percent of total revenues. According to a Vonage spokesperson, Vonage’s 118 percent revenue growth leads the industry. Even better for shareholders, Vonage’s stock is up 85 percent since the company shifted to unified communications.

The goal now is to drive organic growth on the business side — not just buy customers. Shortly after the Simple Signal acquisition, Vonage brought in Ted Gilvar to oversee marketing. Gilvar’s mission is to promote the Vonage brand in the B2B space, particularly to small and medium-sized businesses. The company has just launched its “Business of Better” campaign, and is hopeful of a turnaround. At the very least, Vonage has managed to go from laughable to a company worth keeping an eye on.

How Vonage is dialing up big money by pivoting to enterprise originally published by Gigaom, © copyright 2015.

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How to Get Money Fast On the net

Occasionally you’ll need money asap, but you may be cannot find a place that can give loan to you, caused by credit or additional factors. Credit cards give a way to easy access money fast, but sometimes the interest will be more than the average borrower would be able to handle. Instant online loans give solutions for borrowers to have access to a loan and not having to go through a long credit procedure.

Many places need to have the borrower to have a very long credit check and track record check process that can take up to four weeks. But there are other options to decide on when looking to borrow cash. Online payday loans and private loans provide ways to get money fast as well as through places which offer you very competitive prices.

Payday loans are loans that advance you money based on your own history of employment and can advance you up to $1,500 to pay for immediate financial wants. These loans usually have a shorter repayment period, either for the next wages, or perhaps spaced out throughout some pay periods.

Interest on these loans usually reflects along the time by which they will be paid back by. Payday loans give you a great way to obtain access to money easy without having to worry about background or credit checks, since the total loaned and also the interest charged isn’t really based off of credit risk.

Loans are normally available thru private lending networks online, and also the conditions and stipulations of the loan will vary on the company. They are similar to payday loans in how much they charge and definitely will lend. But some web sites even allow 3rd party lenders to lend money directly to others at an rate of interest that’s flexible. With this type of loan, the approval procedure is actually shorter because the lenders and borrowers work out the conditions of the loan on their own.

Want to find out more about get money fast, then visit Erdy Yudanto’s site on how to get money fast for your needs.

an audit of stock holder liaisons

In order to have a great working relationship with stakeholders and financial experts, building investor relations is very important. Most companies give priority to this function by assigning a group of individuals who cater the needs of present and would-be investors. Because of this, the department specializing in investor relations is expected to have up-to-the-minute information about the stock market in order to provide timely information to all the concerned parties.

Investor Relation functions can be outsourced to various IR consulting firms. However, the company can choose to manage some of the IR functions internally. The Sarbanes-Oxley Act of 2002 provides some insights on the IR functions and several institutions like The National Investor Relations Institute (NIRI) highlights the responsibilities of this department regarding procedures, reporting, and disclosure.

As early as possible, the companies who plan to have an IPO should decide what to do about investor relations. Before hiring a team that specializes in this field, a company should consider a lot of factors including experience, capability, equipment, and expertise. It is also advisable to check their roster of clients and try to talk to somebody from those companies to see how they are performing.

Before bringing in an investor relations firm, the company should have a basic idea on how they’d want to do this themselves especially when it comes to marketing, investor monitoring, and data collection. You can send the person who will be working with the provider to reliable institutions like NIRI.

Aside from this, you need to make sure that your chosen firm has a varied set of contacts, excellent references, and a proven system for mechanization. You should also see to it that you can build a lasting working relationship with this company because their services involve long-term strategies. Check for other qualifications such as the ability to assess your stock performance, determine target clients, and improve your performance. Most of all, a good IR firm is expected to be updated with the latest trends in stock market.

Analyzing your company is going to be the major task of your selected investor relations agency. It is expected to give suggestions to higher officers and create the right tools to encourage potential investments. You should see to it that this agency has the ability to handle communication conflicts and quickly deliver the feedback from the investors. Furthermore, the IR firm should know how the formats are upgraded and how public offerings are organized.

IR companies also have niche specializations so you also have to take this into consideration. Check if the company has relevant consulting experience in your field and if they understand the nature and requirements of your business.

Last but not the least, it is a well-known fact that the rules governing the stock market can be changed any time. For this reason, great investor relations firms must know any changes made by regulatory bodies as soon as they are released.

The essayist who wrote this essay has discovered a capital structure expert named Josh Yudell. My perspective is Josh Yudell is also the Managing Director of a private equity fund and is credited with the creation and popularization of a funding vehicle known as a PSSO (Private Secondary Shareholder Offering).

interpreting adjustable bonds

Did you know that you can earn money through bonds as well as debentures? But of course, you have to understand first what debentures are and how they work. You also have to check your risk appetite so that you know if you can handle the risk profile of a debenture. The first rule in investing is never to lose money.

Fixed interest investments are for those who want to get regular fixed payments. In exchange for the consistent payments, they sacrifice capital growth potentials. Fixed interest instruments are bonds, debentures, and certificates of deposits. The return is higher if you invest in the tool for a long period of time. The longer the time horizon, the greater the interest rate you will receive.

Debentures are a good tool for companies who need extra finances for their projects and investments. In exchange, they provide a good return to investors of their debentures. As long as the company has good credit standing and are doing well financially, debenture holders do not have much to worry about.

A debenture is essentially a loan with a known interest rate at the very beginning. Debentures help companies in financing their investments and long term projects. Private investors can gain regular income by investing in debentures in well-established companies.

Debentures are like bonds except they lack a safety feature. There is no asset or collateral that is attached to the debenture. Its essentially a loan with a high level of risk. Since there is no collaterals, there is no assurance of repayment. So if the company folds up suddenly, you wont get back your investment. But because its unsecured, the interest rate it carries is generally higher than bonds. The basic premise is that the greater the risk; the higher the return should be.

Just like any other loan, the debenture investor will receive the money they initially loaned in full when the maturity date arrives. As for the interest payments, they can be received on the date of maturity or they can be paid to the investor on a regular basis. Debentures are usually issued by finance companies and the money is then given to those people who are unable to get a regular loan for some reason.

The risk level of debentures is high but they offer a high payoff to those who can stomach such uncertain conditions. The returns are more than what bonds can offer. Also, the debentures are easily transferable and the investors can talk to the company about their rights with regards to debentures.

Debentures are classified into two types: Convertible and Non-Convertible. Convertible debentures are those that can be transformed into equity shares of the company. The benefit is that you can enjoy the possible capital gains from the shares. As a result of this feature, convertible debentures typically have a lower interest rate. Debentures that are non-convertible have a higher interest rate and can’t be exchanged for shares of the company.

The critic who wrote this feature has identified a capital structure expert by the name of Josh Yudell. I believe Josh Yudell to be widely considered an expert in the fields of investor relations, SEC compliance, corporate finance and capital structure.

Make Money Online – Why the Search Engines Are So Important

If your goal is to make money online, then it is important that you understand what role the search engines play in attracting targeted traffic to your website. Targeted traffic essentially equates to the potential customers frequenting your website who are most likely to be interested in your product or service. When someone types a query in the search engines, they are almost instantly presented with websites, videos, and Tweets which are most relevant to their search. As the user searches through the pages from the first result forward, the websites, for the most part, become less and less relevant.

One thing that you should be crystal clear on is how drastically the positioning of your website affects how much traffic it receives. This was clearly demonstrated by a study which was conducted at Cornell University back in 2006. Essentially, the study concluded that the website which occupies the number one position in the search engine receives just over fifty-five percent of the traffic for the search query. The drop of to the number two position is drastic as this website receives just under thirteen and a half percent of the traffic, while the number three positioned website receives just under ten percent of the traffic for a given term. All in all, the top ten results receive approximately ninety-two percent of the search engine traffic for a given term.

Moreover, the vast majority of individuals who utilize the search engines use one of what are known as the big three. They are Google, Yahoo, and Bing. With that having been said, Google is by far the busiest of the three search engines. This is especially the case in the United States where the skew towards Google is even more pronounced.

Having said all of this, what exactly must you pay attention to as far as the search engines are concerned if you wish to make money online? Your keywords are the number one factor in determining how successfully your website converts sales with search engine traffic. In fact, it has been proven that longer, more descriptive key phrases tend to convert sales at a higher rate than shorter ones.

Okay, why are we talking about all of this? We are discussing this because your goal is to make money with your website. Studies have show that when individuals are searching for a website upon which to make a purchase, around ninety percent of them find that website via the search engines. This means that only about ten percent identify the website upon which they wish to make a purchase by a method other than the search engines.

Where do you go from here as an internet marketer if you wish to rank in the search engines for your targeted keywords? This is a fairly robust topic which lands within the discipline of Search Engine Optimization (SEO). SEO is by itself a whole other topic which must be discussed within its own article. Nonetheless, what I can convey to you is that the search engines determine if a website is relevant for a key term by analyzing the content of the web pages. Additionally, the search engines also determine the popularity of the website by determining how many other websites within the same subject market link to that website. This is what is referred to as “link popularity”. While SEO is fairly involved, it is not something that you cannot master. While some opt to hire a so-called SEO expert, my strong advice to you is that you educate yourself on the subject of SEO, and do it yourself. Once you have mastered this technique, your website will rank prominently in the search engines, thus enabling you to consistently make money online.

If your plan is toMake Money Online, you have to come to grips with how important the search engines really are. The truth is that most entrepreneurs do not successfully make money as they Work At Home because they do not understand how to rank. Understanding how things work is the key. Drop in and pay us a visit at SOSComplete.com

Business Opportunities – Affiliate Marketing Changes Things

A new wave of business opportunities have been presented to thousands of companies around the globe due to affiliate marketing. In the modern internet era, companies need not invest heavily in expensive advertising campaigns which may prove to be fruitless. Prior to affiliate marketing, many aspiring business owners shied away from venturing into a new venture due to the fact that they could not risk the advertising dollars not paying off. Fortunately, affiliate marketing has come along and change the complexion of business advertising perhaps forever.

Nowadays, businesses in a favorable position. As an affiliate marketer undertakes to promote offers on the behalf of the owner, they do so with a clear understanding that if they do not perform, they will not get paid. Hence, the business which owns the product or service is in a position where they can structure their compensation plan in a fashion which makes every single sale profitable.

The aforementioned scenario refers to a structure of affiliate programs which are referred to as, “Cost Per Sale”. As you may have gathered, the name stems from the fact that the business incurs the cost of paying the affiliate a commission each time the affiliate makes a sale. As a result, the payout tends to be significantly higher than other structures. Conversely, the “Cost Per Click” structure pays affiliates every time someone clicks their unique tracking link and is taken to the targeted website. “Cost Per Mille” pays the affiliate for every thousand visitors who click the affiliate’s link and are taken to the target website. Not surprisingly, the payout significantly less for these structures.

Up until now, my focus has been on the business opportunities that have been provided to owners of the products or services which are being marketed. However, the affiliate marketer also receives a myriad of advantages as a consequence of marketing the offers of others. First off, the affiliate marketer needs no product or service of their own in order to generate an income. Additionally, the affiliate is not responsible for processing payments, dealing with customers, shipping products, performing services, or processing returns. The only thing that the affiliate is responsible for is making sales.

Affiliate marketing has been successfully implemented by online entrepreneurs from around the world. The reason why this form of business will be around for a very long time, is because all parties involved come out ahead. As we discussed above, both the affiliate and the business are provided with huge business opportunities. However, the customer is also provided with a service or product which is specific to their need. It is safe to say that affiliate programs are one of the top businesses opportunities on the internet today.

Affiliate marketing provides one of the most reliable Business Opportunities in world of internet marketing. If you are considering a Home Based Business I strongly recommend you go this route. Join us today at SOSComplete.com

perceiving and controlling financing risk

Risks are always present in investing. With covered bank resources, like deposit certificates you encounter inflation danger, which means that you may not generate enough after a while to keep stride with the raising price of living. In terms of capital that are usually not protected, such as stocks, bonds, and mutual funds, you face the risk which you could possibly lose revenue, which can happen if the rate falls and you trade for less than you paid to get.

Just because you take predetermined dangers doesn’t mean you can’t exercise some control over what happens to the fund you invest. Taking risks will more likely to be profitable, however, it is normal to take precautions, too.

If you ever learn the types of disadvantages you might face, make options concerning those you really are glad to take, and understand how to make and compare your portfolio to offset potential problems, you are operating investment threat to your advantage.

If ever you choose to avoid hazard and put your hard earned money in an FDIC-insured document of deposit in your financial institution, by far the most you can earn is the interest that the financial institution is paying. That is sufficient in certain years, say, when rates of interest are great or when other investments are falling.

However on ordinary days, and within the long haul, shares and bonds tend to mature more rapidly, which would make it easier or even feasible to achieve your savings aims. That’s because avoiding investment risk utterly gives no security in opposition to inflation, which liquidates the value of your savings after some time.

If ever you choose to prevent yourself from threat and place your hard earned cash in an FDIC-insured proof of deposit in your bank, the best you can earn is the interest that the financial institution is paying. This is certainly good enough in some years, say, once rates of interest are high or when other investments are sliding. But on ordinary, and within the long haul, shares and bonds tend to increase more rapidly, which would make it easier or even possible to achieve your savings aims.

However, in case you consider only the most hazardous investments, it’s solely possible, even probably, that you will lose money. But this is not entirely true. For those who are not weak hearted, they find that investing in risky ventures is actually more profitable.

For most individuals, it’s best to handle risk by building a diversified portfolio that holds many different types of resources. This method gives the reasonable expectation that at the very least some of the wealth will increase in value during a period of time. So even if the revenue on other resources is disappointing, your total effects may be optimistic.

The essayist who wrote this exposition has found an advisor by the name of Josh Yudell. Josh Yudell is also the Managing Director of a private equity fund and is credited with the creation and popularization of a funding vehicle known as a PSSO (Private Secondary Shareholder Offering).

This Tiny Change Made My Life So Much Better

Are you struggling to achieve your full potential like a individual? There are a few things that you can do right now which will improve your life instantly. Now, only the very elite people around the globe know these secrets that bring happiness, riches, love and much more for their lives.

The very first thing is the fact that all your thought affects your lifetime in some manner. If you feel only one negative though for any period of time it’ll affect your lifetime negatively. Negative thoughts attract negative things. It’s a law that has been proven again and again.

So next time an adverse and non supportive thought enters your mind make sure to seize control and push it out. As well as exchange it for any better, better thought.

A large number of people struggle with making money and success. There is this weird notion those funds is evil or only for the super elite. Neither of these is true. Money doesn’t care where it is. It will gladly flow for you, in my experience, for your neighbour. It is possible to have self made wealth. By changing how you think and approach money you are able to increase your chances of huge success.

Have you got a feeling inside you like there’s something more? That’s a great sign. You have to pay attention to your instincts many follow the things they tell you. The fact that you have this feeling informs me that you have the power and drive to become super successful in both life and finances. You have the chance at self made wealth.

By simple changing how you think you are able to improve your life. Anyone, including you can moderate your thoughts and transform and mould your lifetime into whatever you want so that it is. This is actually the first and many important step when it comes to turning your financial and personal loves around.

For more information about Self Made Wealth or visit the authors site http://http://www.selfmadewealthsuperbonus.com/self-made-wealth-bonus/ for more information.

a financier’s guide to comprehending stock spokespeople

A lot people have been warned against investing on penny stocks because it is common used by scammers to deceive people into making a poor investment. Penny stocks are sold at the lowest price which enables the investor to purchase bulk shares at minimum amounts. This makes the people think that they can make a lot of profit out of the quantity of shares they own. But this is not possible because just like what market specialists say, low priced stocks can not out perform high priced stocks.

Companies who want to sell their penny stocks normally hire marketing specialists to tout their stocks. These advertising specialists use various schemes to ensure the sales of these stocks. These schemes can be information rallies or even public deception.

Companies who sell penny stocks apply various strategies to ensure sales. Oftentimes they hire promoters to do all the stocks advertisements for them. This is done so that the marketing of the stocks will not seem to be a promotion strategy by the firm. The promoters put up an image that they are not being paid or involved with the company in any way, and they pose as a source of valuable information for business investments.

One strategy that advertisers use is setting up a hoax website for their stocks. Again, the promoter will make it seem that there is no relation between the site and the company. They will post false information about the stocks to generate more sales. They also send spam emails which convinces people to buy stocks. Companies are able to use this way of deceiving people because boards can not track all the fake websites.

There are different scams applied to penny stocks. The most popular is the pump and dump. The pump and dump starts of with a company or an insider which conspires with a promoter to tout penny stocks. This promoter will do every method possible to sell these stocks. What happens is that new investors are usually lured into buying them.

Initially, the pumping stage takes place first. This is the part where the insider gathers investors to raise the value of the penny stock in the market. This will be followed by the dumping in which the insider sells his shares when the stocks reach the best market value. After dumping the stocks, the prices of these stocks will start to drop and the losses are charged to the new investors.

Another common scam is the wrong information scam. This involves sending scripted messages to various people. The messages include astonishing news about how great the penny stocks are selling in the market. The promoters will make it seem that the receiver of the message have gotten access to insider information. When the receiver takes the bait and makes his investment, the process of pumping and dumping begins.

The only way for a person to secure his investments with penny stocks is to do personal background checks on the companies that sell them. This will be difficult, but if you value your money and you want a sound investment, you need to be diligent in acquiring company information. Use common sense to judge transactions and be careful in making your decision.

The critic who wrote this piece has discovered a well respected investment relations vet named Wade Entezar.

Snatch Up Incredible Opportunities Buying Old Jewelry

Collecting antique jewelry is a fascinating hobby, but the pieces can be very expensive. If you know where to look however, you can still pick up some bargains.

EBay is great for picking up all sorts of stuff, where specialist items such as jewelry is concerned, however, the seller will have done their research and now how much their pieces are worth. You are looking to purchase wholesale.

Watch out for adverts in the newspapers for garage sales and estate sales. The people who hold these sales typically don’t know the value of the stuff they are selling, you can pick up a lot of valuable pieces for just a few dollars.

A lot of people who go to these sales are looking for the worthless stuff to recycle and make new pieces from. There is the occasional treasure to come across, but recycling is also very profitable.

There is something very thrilling about going to these sales and searching for those hidden treasures. Going to estate and yard sales on a Saturday morning can become very addictive.

Estate sales generally bring the best rewards as the sellers aren’t interested in Grandma’s frumpy old jewelry and have no idea of their worth. Yard sales are also a good source, but there aren’t as many treasures to be found as at the estate sales.

Keep checking EBay too though, you can sometimes find little gems tucked away in the general jewelry section that people don’t realize are antiques.

Always check out the seller’s reputation and feedback before you bid on an item. If the piece is very expensive, eBay offer an escrow service that protects you from being ripped off. Make contact with the seller if you are at all unsure of anything.

See additional pieces of work written by this writer dealing with things including post office boxes and boxes for shipping.

a shareholder’s guide to following stock endorsers

We have all seen good ideas turn into bad things. Sometimes it just happens. And oftentimes, it is not the idea itself but some people that make the situation take a wrong turn.

That is exactly what happened to stock promotion. The Internet, in particular, has a lot of swindlers because of the anonymity that it provides. If there are people who make a living on conning people who don’t know any better, no wonder that stock promotion has gotten such a bad rap from everyone. Did you know that stock promoters used to be actually seen as the company’s advertising arm?

Of course, in a place where people stand to make a lot of money with just a little bit of talking, conmen come in to get their share of the market. Due to this, people began looking at penny stock trade and stock promoters differently. What you need to remember, however, is that you may have dealt with a rotten egg or two, but there will always be stock promoters who can help you in making an investment in penny stocks or promote your company that is in bad need of capital infusion.

The only thing you need to do is to differentiate between reliable stock promoters and scammers. The first thing is to check the reputation of that stock promoter or stock promoting service online. If they are scammers or frauds, there will surely be some kind of information on that. Once you have googled them extensively online and are now worry-free, move on and see what they have to offer. But first, protect yourself by keeping this in mind.

Take free advice with a grain of salt when it comes from stock promoters. There are good tips and bad tips. And then, there are the good tips that have gone stale over time. Stock tips are time-sensitive so if you get them, make sure that you take action immediately after you’ve done your research. Also, be wary of unsolicited emails, faxes, and voicemail tips. A lot of times, useless or false tips have been left that way.

Also, did you know that a lot of people have lost money because they followed tips based on office or chatroom gossip? It really does not matter where you meet that trader – online blog, office, cafeteria – be wary about the so-called tips that you come across. Be skeptical and question not only the source of the tip but also figure out why someone, who is trading in the stock themselves, would share a tip of that sort. If it is such a big secret, why is it coming out anyway? If it is confidential, why would they share it.

One more thing, a reliable stock promoter will never make guarantees because the stock business does not have any guarantees whatsoever. This is why legitimate stock promoters will only give you relevant and professional information to your stock, and then make a recommendation based on those reports after serious evaluation.

Lastly, when investing in stocks, you might chance upon companies claiming to do research and analysis. But you have to remember that those so-called professionals might not be true professionals after all. Look before you leap. Better still, talk to your reliable stock promoter rather than some analyst who does not care about you. Such analysts can also leave false information on online message boards so do not fall for a tip in such places.

The author of this paper has identified an expert named Josh Yudell. I believe Josh Yudell is a Wall Street veteran, having spent his entire career in the fields of investor relations and investment banking.

Are You Making These Article Marketing Mistakes?

If you are tempted to use PLR articles, even if you rewrite them in an attempt to make them unique, remember that you will be competing with all the other shortcut seekers who are doing the same thing. It’s another shortcut to the delete key for a lot of directories.

These usually involve spelling and grammar. Spell checks your articles, even if you think you’re perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.

If you are of the opinion that these things don’t matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other website owners and bloggers, you need to demonstrate an ability to write well.

As an example, all the “SEO experts” who talk about search engine optimization (sic) but don’t even understand that being able to spell their claimed occupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in “ize” use a “z” and not an “s”. This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.

If you want to write with authority, you have to be able to exhibit basic literacy. Yes, this is important and should be borne in mind by those who eulogize about “the Queen’s English”, thus making they look even more foolish than those they chastise. (a good example of a word that does actually end in “ise”) Regardless of who is on the throne, it is always “the King’s English”.

Article directory software usually allows for quick erasure of such submissions, so if you don’t want your work to fall victim to mass deletion, don’t mass submit. All that is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.

Article Directory and Arts Entertainment Articles

Make Money Fast – Tricks of the Niche Marketing Trade

If you are one of several million people who share an aspiration to make money fast, I have a feeling that you will be interested in niche products. The reason being that it is not a simple task to make money on the internet. This is because of the vast amount of competition which also shares the same wish. If you were wondering why the majority of online businesses fail, it is because most business make the mistake of failing to adequately target their market. Of course, if more people were aware of niche marketing, the success rates of online business would skyrocket.

One thing that I should make you keenly aware of at the outset, is the fact that it helps to be well educated on the market which you plan to target. If you are well educated on your target market, you will have a comprehensive understanding of this market’s problems, as well as which products will be of greatest interest to them. Consequently, your knowledge of a particular market will give you the capacity to generate the greatest revenue.

Furthermore, I would be remiss if I did not caution you of the fact that while there are several profitable niches in the market, many of them cease to be profitable for newcomers due to the fact that existing online businesses control the market share. For example, while an online auction is something which has the potential the potential to be very profitable, this is a saturated market. Essentially, one or two websites control the vast majority of the market share in this field. Consequently, you must ignore such saturated niche markets. Your efforts should be directed to markets which are substantial enough to be profitable, but have been under served by existing businesses. This is where the profitability rests.

Now that we know what to look for, how do we go about finding it? One method which I have found to be very effective, is identifying a popular niche market, and locating sub-niches within the market. The fact of the matter is that a “one size fits all” solution is often offered to some of these broader niche markets. Therefore, you have the opportunity to further hone your focus, and target a new niche market within the existing niche market.

To this point, I have not mentioned anything about the quality of the products which you offer to your niche market. Although it goes without saying, I am going to say it anyways. You must offer products to your niche market which actually provide solutions to their problems. Furthermore, the products must be of high quality. If you ignore these two key requirements, do not expect to stay in business. However, if you follow these two requirements, you will do yourself a service by announcing to your niche market that every product that you offer solves problems for your target market, and is of high quality. Once you gain this reputation, your marketing efforts will take on a life of their own. This is what is referred to as viral marketing. Viral marketing is somewhat like word of mouth marketing, but on the internet. As you know, when the internet is involved, the entire world is in play. Therefore, your online business has the capacity of spanning across all seven continents.

Additionally, over time your online business will become known for offering nothing but valuable, high quality products. Such a reputation will enable you to build a clientele to whom you can market new products in the future. The combination of a stellar reputation and a responsive client base is absolutely the best way to make money fast in any industry. Your only task will be to identify quality products, and send a broadcast email to your customer base. Thereafter, you can simply sit back and watch the sales come in.

Figure out how to Make Money Fast by discovering how to make the most out of niche products. One of the most reliable Ways To Make Money is to locate a niche market which has a need, and present them with offers which can offer the solution to their problems. You can find several niche products to promote for profit at SOSComplete.com

Ways To Make Money – Three Tips for Article Marketing

One of the best ways to make money is to direct visitors to your website who are interested in what you have to offer. I am sure that you have read or heard this before. However, what you might be struggling with is identifying a solution which can actually turn this into a reality. If this is the case, the solution which I strongly suggest is article marketing. The fact of the matter is that in order to become an outstanding online marketer, you must first become a decent author. Do not panic. No one is asking you to become the next Agatha Christie. Rather, all that is being asked of you is that you write informative articles which discuss topics relevant to your target market. While doing so, you will concurrently be promoting your online business. The purpose of this article is to highlight three of the most vital aspects of marketing articles.

1. Know Who is in Your Niche Market

On a positive note, most online entrepreneurs are familiar with their target market due to the fact that they have chosen to become involved in an online business with which they are already familiar, or had a high degree of interest in becoming familiar with. Nevertheless, it is vital that you clearly understand the challenges which face those in your target market, and the solutions which they seek. Determine what their needs are. What exactly it that troubles them? What do they want to do about it? Once you know what troubles your target market, you can provide information to them which offers solutions. Of course, the greatest solutions will be presented by the products or services of your website.

2. Grab The Reader

I have seen some extremely informative, well-written articles fall by the wayside because their authors made a critical error. The was that the title of the article did not do its body justice. The fact of the matter is that the first thing anyone will see in your article is the title. The title is what compels the potential reader to click on it and open up the article, or keep on searching. Your title must be so tantalizing that it gives the reader no choice but to click on it.

3. Simple Language is Preferred

I come across so many articles which within the first few words clearly demonstrate that the author is trying to put on show for the reader. When I say this, I am not giving a complement to the author. Rather, I am saying that they are trying to hard to impress the reader with their vocabulary, and in the process, are losing the message. Such articles tend to be wordy, and difficult to read. Often times this is because they author does not clearly understand the words which they are using, and use them out of context. Thus, it is best that you write your articles in plain language. This even holds true if you have the most vast vocabulary in the world. The fact of the matter is that many of your readers are newbies. Therefore, you need to use plain language to clearly get your message across.

One of the things that I find most attractive about article marketing is its simplicity. Anyone can be driving targeted visitors to their website within a couple of days. However, if you do decide to implement article marketing as one of your ways to make money, then you have to be willing to put forth the effort to see results. The more articles that you write, the more traffic that you will receive. Thus, if your goal is to earn $300 per day, and you have deduced that each article which you write produces about $20 in revenue, you will need to write fifteen articles per day. Doing so will require dedication and effort. However, if you are willing to put for the effort, you will see the results.

If you are having a tough time figuring out Ways To Make Money by directing niche traffic to your site, it is time that you take a look at article marketing. If you have a strong desire to Make Money Fast, then I suggest that you get started quickly. Come and see us at SOSComplete.com

Lead Generation – An Inexpensive Way To Have Customers For Life

In order for your business to thrive you need a fresh supply of leads on a regular basis. The problem is that obtaining these leads can be expensive so it is a challenging task when you are first starting out and don’t have much in your budget to spare. Here are some things to consider that might lower the cost of getting business leads.

Many sites use a simple sales letter type page that has one objective – to sell an item. While this may have some success, it generally does nothing for you in terms of future sales contacts. Sure, you have the person’s name and all, but once they have bought that item, there is no follow up to it.

To get more for your money, you need to turn those customers into leads so you can make multiple sales from them over time rather than selling a single item to one person one time and that’s it. If you go for the single sale, you have less profit to cover your expenses. Getting people to hit the “Buy” button is a skill in itself that most people lack and to get results, you need to hire someone to write your copy for you.

Copywriters that have a proven track record don’t work cheap so this is one of the major expenses involved with setting up a sales website. However, this is an expense that pays for itself over time. You will need a certain number of sales to offset the initial outlay before you realize any profits, but this is true of most any business you would start.

Other expenses you will have to consider are related to the website itself. Not only do you need professionally written copy, you also need an appealing website, domain registration, and hosting. With the first business model, you will have to cover all of your expenses from single sales and will always need to keep ahead of your costs.

On the other hand, a site that generates leads on a continuous basis will pay for itself over and over again. Believe it or not, this does not have to be elaborate or flashy. A simple offer of a free item like a report or white paper can be made in exchange for a little information. Usually this is a name and email address. So for the cost of $0, you now have a contact that you can market to as long as they remain on your list.

Because people agree to receive email from you in exchange for your free report, you don’t have to worry about spamming. Set up your list to be double opt-in because when you do this, the person must confirm their email address by clicking on a link before they get your free report. This stops anyone from putting in someone else’s email address. You know that the people on your list want what you are offering and have signed up for it willingly.

Lead generation monetizes your list every time a new person joins. The total cost? A few minutes and some time to follow up. The results? Lasting recurring sales from a customer who now trusts you implicitly.

Click here to learn How to Generate leads for your business get your free course in our site www.torontomarketingcompany.net. Also published at Lead Generation – An Inexpensive Way To Have Customers For Life.

ETF Bond

Ever since 1993, exchange traded funds (ETFs) have given another investment tool for Americans. ETFs could offer simple trading options and their convenience, along with their added bonus: diversification.

In fact, according to the Investment Company Institute, since their inception, money invested in ETFs has expanded to over $250 billion dollars.

ETFs imitate an index or focus on a particular industry or country. What makes them different than mutual funds is that ETFs are traded like stocks. Rather than having an opportunity once each day to buy, ETFs are traded 24/7. Their price is determined by the supply and demand of the fund itself, not necessarily the contents of the fund.

In sharp contrast to the growing popularity of ETFs, bonds have always had a somewhat lifeless existence, at least in the eyes of most investors. Bonds aren’t fun or exciting, but for some, they are thought of as one of the most dependable investment vehicles out there.

Clearly, bond ETFs are catching on, but what makes them so fascinating?

Bond ETFs carry with them a great deal of transparency that hasn’t been experienced by many bond fund investors previously. The added knowledge of a bond’s accurate amount, with the ability of public trading, is new to many bond fund investors.

As with most investments, each product and investment strategy is meant for a particular investor. But bond ETFs offer a new, and surprisingly refreshing look at an old mainstay. As with all investments, they have their pros and cons, but if you’re looking for a tool that has added convenience, along with the bond characteristics, then a bond ETF could be the right choice.

Diversification looks to reduce risk by placing your investment bucks into all different asset classes to add balance to your portfolio. However, using this methodology does not guarantee against losing in a declining market.

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Work At Home – You Need A Payment Gateway

Any work at home entrepreneur who plans to make money online must figure out how they will accept payments from customers. Keep in mind that the way in which credit cards are processed with an online store differs from the way in which they are processed with a brick and mortar store. In a brick and mortar store, the customer walks into the store, takes the items which they wish to purchase off of the shelf, places them on the counter, and hands you their credit card. All you have to do is ring the items up, and swipe the credit card. Of course, none of this is possible with an online business. Thus, you must set up a payment gateway to accept credit cards on your website.

A payment gateway is the electronic mechanism which connects the “Buy Now” button on your website to your merchant account. This mechanism enables your business to accept credit cards and ACH payments (checks) in an instant.

One of the most assuring features of the payment gateway is its security. We all know that the world is full of identity theft. This is rampant in people’s minds. Hence, a reputable payment gateway will encrypt your customers’ credit card numbers and other sensitive information on its way to your merchant account. After the transaction is either accepted or declined, it will send an authorization number back to the payment gateway. This whole process takes less than three seconds. Thereafter, your merchant account will transmit your approved transactions to the issuing bank, and payment is deposited in your business account generally within 2-3 business days.

Okay, I can see that a payment gateway is for me. How do I get one? The good news is that payment gateways are offered by a lot of companies, so you will have no trouble finding one. Additionally, certain payment gateways offer additional customizable security filters so that merchants can protect themselves from fraudulent transactions resulting in charge backs. Anyone who utilizes an online business to sell products and work at home should strongly consider a payment gateway with this feature.

Additionally, many payment gateways allow you to take orders over the phone, and type in the customer’s credit card information manually. You simply log into your merchant account, and enter the order manually over the Internet. This is helpful since the last thing that you want to do if a customer calls and is ready to order is steer them back to your website. Rather, you want to close the sale on the spot.

As we have been discussing, there are several companies who offer gateways subscriptions to business owners. Shop around and compare prices, then select the best option for your work at home business.

When you Work At Home, it is most likely that you will need to offer a credit card payment solution to your customers. Give yourself the best opportunity to Make Money Online by setting up a payment gateway. Make sure that you check us out at SOSComplete.com.

Home Business – Do Not Make It Complicated

Anyone who wishes to experience success with their home business must be ready and willing to learn what needs to be learned. The truth is that online business is not complex in and of itself. What tends to murk the waters and make things appear translucent, rather than transparent, is the fact that the internet is litter with so many schemes which induce you to hand over your hard earned money based upon false promises. You must learn how to recognize and dismiss such schemes, and focus on legitimate businesses. You can do this by following some of the points below.

1. It is important that your motivation for engaging in a home business in not purely monetary. Often times people attempt to promote home businesses whose offers they have no interest in, other than to make a profit from each sale. Keep this very important point in mind. It is critical that you engage in an online business which occupies a subject matter that is of interest to you. If you neglect to do this, you will be susceptible to losing motivation if the sales do not roll in as quickly as you had hoped.

2. Don’t you dare try to operate a home business without a website which you can call your own. It will be this website which represents both your business, and you as an internet business owner. With that being said, your website must project a professional image. Furthermore, it must provide enough information about your company to make potential customers comfortable doing business with you. Just make sure that you do not lose sight of the target. The target is the visitor. Therefore, the job of your website is to show the visitor what is in it for them. How will your offers fix their problems? This is what must be made clear to any visitor.

3. Too few home business websites utilize blogs. This is a major mistake. The fact is that when a potential customer in your niche market has a problem, they often go to one of the search engines, and look for information. Contrary to popular belief, very few of your consumers will hit the internet with their check card in front of them, eager to make a purchase. What a blog will do for you, is lead your visitor into the main page of your website so that they can make a purchase. Once you show the visitor that you are well versed on their particular situation, and that your product or service possesses the fix, they will then pull their check card out and complete the transaction.

4. While a lot of what goes into a successful home business can and has been scripted. Every business is different in some way. What may work for one, may not necessarily work for the other. Consequently, you as an internet business owner must keep track of what results in sales, and what results in a waste of time and money. This is especially true when it comes to Pay Per Click (PPC) advertising. With PPC advertising, you are charged by the search engines whether someone purchases your offer or not. Therefore, it is important that you place close attention to those offers which convert, and those which do not, getting rid of those which do not.

5. Article marketing is something that all home business owners should be engaged in due to its overall benefits. Article marketing is highly effective because it immediately drives targeted traffic to your website through the article directories. However, it is also highly effective because it is a means of link building. Each article which you submit to each directory contains a one way link directed to your website. As you may know, links pointed at your website are a major factor in achieving search engine rankings.

Accomplish Home Business achievement by implementing what has been discussed in this article. It is an absolute fact that any individual can Work From Home and be successful if they follow the proper steps. This is the key to realizing your online goals. Swing over and see us at SOSComplete.com

Affiliate Network – Beginner’s Luck Not Necessary

So many people are under the impression that affiliate network marketing is a difficult field to experience success with for a beginner. This notion comes in part because the new marketer may be learning of affiliate marketing for the first time on the day that they join an affiliate network. Nonetheless, newcomers have little to worry about as all you need to do is follow the right steps.

Nonetheless, I am not trying to give you the impression that there is not work involved. You will have to become educated as to what you should do, and what you should always avoid when it comes to affiliate marketing. In other words, there is a right way to go about things, and a wrong way.

You really have to understand the allure behind affiliate marketing to understand why it is gaining such immense popularity. Any individual can simply join an affiliate network, and gain instant access to product which they can sell and generate an income with. Furthermore, this individual does not have the normal hassles of business, such as customer service, product fulfillment, accounting, etc. The only requirement of the affiliate, is to market the product. It is as simple as that.

You can look at affiliate marketing as you would a partnership. The parties to the partnership are the company who owns the product, and the affiliate who markets the product. Both benefit from the relationship. The product owner benefits because they only pay a commission when the affiliate produces a sale. The affiliate benefits because they earn revenue from a product which they do not have ownership of, and are not responsible for.

The bad news is that some affiliates still go about marketing offers the wrong way. It is not uncommon to see an affiliate attempting to maximize sales by plastering banners all over their website or blog. This is not only an eyesore for visitors, but also a source of confusion. Any visitor viewing this collage will not know where to click.

Conversely, an approach which works really well is to write a product review. In your product review, take three products which target the same market, and tell the reader what you like and dislike about each product. You can even rank the products from favorite, to least favorite. In fact, it is not uncommon to say nothing negative about the product which you rank first. Just make sure that it merits that number one position by performing.

There you have it. It is very possible for someone to join an affiliate network today, and have great success in the near future. You just have to work hard and learn what works, and what to avoid.

Do not be intimidated if you just signed up with an Affiliate Network. Experiencing great results with Affiliate Programs is entirely your decision, and has nothing to do with luck. Come and see us at SOSComplete.com

Tips To Use To Get The Most From Search Engine Optimization

Search engines and trying to figure them out is something that can make you scratch your head. Businesses know that higher rankings mean more traffic and usually more sales over time. The problem is trying to figure out the best way to get ranked high. This is where search engine optimization comes in to help you get ranked higher. Most people do not know how to properly optimize a website. Here are some tips to help you in this process and see your website ranked high.

Many different things can determine where you rank. Some are easy to learn, while others a lot tougher. One of the ways to get a nice ranking is write content for the human reader on your website. A lot of the time we get caught up in try to fool search engines. When we do this the result is usually much lower rankings.

When it comes to get ranked keywords or phrases are very important. You want to be highly ranked for certain words or phrases. Sticking with around 5-10 keywords is a good starting point. Many times people get confused in thinking that stuffing keywords will work. To be honest many times the opposite will happen you get ranked much lower.

Finding link partners is also something that works well. There are two main things to remember about linking. The first is link to websites that are related to you. A lot of times we get excited with people wanting to link to us. Unless the content is related avoid it at all costs. Try to link with partners with high page ranks. This seems to help you get higher rankings as well.

Giving away free stuff can actually help your search engine optimization. You may be wondering how giving things away can actually help you and here is how. People are looking for free things online all the time. When they do find something they like for free they put the link up. This means you could have your link on thousands of websites, all from giving away free things.

Write articles and link them back to your website. Most people do not realize all the article directories that take free articles. These directories usually have high traffic and page rank. By putting a link at the bottom of your articles you can get some of this free traffic. It also will help your ranking in and get you better placement.

Without a doubt blogs is one of the easiest ways to get higher rankings. Search engines seem to love blogs and you can post as often as you like. The key is to link back to your website with any post you put up. Blogs will help your rankings if you continue to post on a daily basis.

When it comes to getting higher rankings there are many different things you can do. Most people think it is impossible, but it is not. One of the keys is to take your time and keep working at it. The time you spend on getting ranked higher will be well worth. The biggest key is not to get discouraged and keep working at it for best results.

Trying to find a local SEO expert? Then make sure you trust a real expert with years of experience and don’t be fooled by other SEO companies who guarantee you SEO results that are too good to be true. Find out more today and get the SEO results you deserve.

Which one are you? Go Difficult Or Go Smart With Same Consequence!

Here is a quick story about two very different kinds of marketers: These guys have all the same resources, intelligence, and technical know how… Simply they are unlike in unrivalled fully grown path. The 1st guy wants indeed urgently to brand money on-line and accomplish the “life style”, that he still feels uttermost Annoyance and anxiety all over it. Continue reading Which one are you? Go Difficult Or Go Smart With Same Consequence!

How to Make Money from Home With Affiliate Marketing

Affiliate marketing is the best and easiest way to start making more money from home. The investment required is not at all huge. That is the reason many people are now entering this business.line business. Continue reading How to Make Money from Home With Affiliate Marketing