Millennials and Gen Z Would Rather Text Each Other Than Do This, According to a New Study

You know the stereotypes about Millennials and Generation Z, but are they real?

Are Millennials really glued to their phones? Do the members of Gen Z really refuse to make phone calls at work? 

Actually, um, maybe–yes–at least, according to a new study, in which almost 75 percent of American Gen Z and Millennials told researchers that they prefer to talk with other people via text message–as opposed to actually talking with them.

This is all via a 4,000-person survey conducted last month by the folks at LivePerson, a company that provides mobile and online messaging business solutions, asking participants in the United States, United Kingdom, Germany, Australia, Japan, and France about their digital media and in-person preferences.

The company also surveyed 1,016 adults 35 years old or older in the United States to use as a benchmark to which they could compare the Millennial and Gen Z answers.

“What we see in the research data is the phone truly becoming an extension of the self, and the platforms and apps within it — digital life — occupying more than their offline interactions,” said Rurik Bradbury, global head of communications and research at LivePerson.

Among the other findings:

1. The phone is the new wallet

Given a choice to leave either their wallet or phone at home, just under 62 percent said their wallet. Among the older cohort, 72 percent of those over age 35 said they’d leave their phone and take their wallet.

2. The phone is almost a part of the body

Nearly two-thirds of 18-34 year olds say they habitually bring their phones with them when they use the bathroom, and nearly half say they regularly text while walking in crowds. Also, more than 70 percent of Gen Z and Millenials say they sleep with their phones within reach. Half say they automatically pick it up if they’re awakened during the night. Also, They’re super-impatient.

3. Instant gratification

According to the study, Millennials and Gen Z “expect digital convenience in all aspects of their lives,” or they’ll walk away from a sale.

“For less expensive purchases (under $ 20 or equivalent), 73.4 percent of Millennials will give up on a brand within 10 minutes if they don’t get the answer they need,” the report sys. Forty percent said they’ll wait no more than five minutes.

4. Phones over dollars

More than half of Millennials and Gen Z respondents said it would take more than $ 1 million to convince them to give up their smartphones; in fact just over 43 percent said it would take at least $ 5 million.

5. Forget “digital first,” how about “digital only?”

Seven out of 10 of the 18 to 34-year-olds surveyed said they could imagine a world in which there is no longer any such thing as brick and mortar stores, and all purchases would be made digitally or online. Moreover, almost 20 percent of Americans in that age range said they’d actually prefer to do all shopping digitally, without ever talking with a human being.

Tech

Millennials push for public cloud, innovation

Millennials in the workplace are increasingly taking on IT decision maker (ITDM) roles, and in pursuit of improved agility, they are pushing their organizations to embrace public cloud and adjust IT policies to better enable innovation, according to a study by Microsoft and Wakefield Research.

As 2017 begins, millennials already represent a third of the workforce, and the Brookings Institute forecasts they will make up 75 percent of the workforce by 2025.

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CIO Cloud Computing

APT Named Top 100 Best Workplaces for Millennials by Fortune Magazine

Applied Predictive Technologies (APT) announced today that it has been named in the top 50 of the 2015 Top 100 Best Workplaces for Millennials by Fortune and Great Places to Work. The inaugural rankings were compiled based on a Great Places to Work survey of more than 90,000 Millennials.

APT, recently named a 2015 Gartner “Cool Vendor” in Analytics, is a leading cloud-based analytics software company that enables organizations to rapidly and accurately measure cause-and-effect relationships between business initiatives and outcomes to generate economic value.

APT’s distinctive work culture strongly appeals to the millennial generation, who generally demand more from their workplace. Challenging and impactful work, ample opportunity for advancement, and meaningful relationships with managers set APT’s culture apart. Further, employees at all levels know APT values their opinions and ideas, and employee feedback can actively change the organization. Millennials have also reported enjoying the added benefit of a six-week paid sabbatical for employees who’ve been with the company longer than six years.

APT has recently received a number of awards, claiming the top spot for The Washington Post’s Top Workplaces for the past two years. APT has also won numerous awards for its corporate culture and software products from The Washington Business Journal, Glassdoor.com, The International Business Awards, and others.

Anthony Bruce, CEO of APT, said, “We are honored to receive this distinction, and what makes it even more meaningful for us as a company is that this ranking is based on employee feedback. Millennials comprise a large portion of our workforce, and like all of our team, have significant impact in all areas of our business. I am excited to continue to see our employees grow and advance at APT. I look forward to all that they will accomplish in their years here.”

Please visit http://www.predictivetechnologies.com to learn more about APT, and visit joinapt.com to learn more about joining our team.

To read more about APT’s ranking in the Best Workplaces for Millennials, please visit http://fortune.com/best-workplaces-millennials/applied-predictive-technologies-40/.

About APT

APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.