Discipline and vigilance is required in preserving your positive brand image. This not only helps you attract more customers, but it also convinces your current customers to stay with you. In fact, most companies spend on a lot of advertisements online and offline to keep building their brand with their consumers. Ideally, you’d want to be constantly in their face so they remember you when they have the need of your kind of product or service.
A good brand is a consistent brand. Great products and services are constantly in the public eye. You can’t please everyone though. In fact, you will always have detractors. Apple is a well-loved brand, but they cannot please the whole world. There will always be a Linux or a Windows guy. Some will keep their mouths shut about how much they don’t like Apple.. while others will seize any opportunity to write defamation slander about it.
Defamation is an act done by someone who sets out to intentionally destroy or malign another person’s reputation. Libel is basically defamation through print, audio, video and any other format that is published in a mainstream form for the whole world to see. In the online world, it can be in social media, forums, and popular websites. Slander is a false claim that is malicious in character about another party. All of these are punishable by law.
A huge part of defamation of character is due to cutthroat competition where companies malign each other in attempt to steal clients from each other. Slander libel campaigns can really shake a customer’s confidence in the target products or services. However, competitors are not the only ones guilty of this. Employees that have a bone to pick as well as unhappy clients will happily air out all the firm’s dirty laundry.
When doing their business online, most folks are afraid of phishing, identity theft, and virus attacks but most don’t even blink twice when it comes to ignoring negative PR about their firm. Everyone is entitled to have their own say about what you are offering up for sale, but it should not end there. If they have the right to say stuff about your product or service, you have the right to practice brand protection.
For one, you can actually sue the person responsible for the content. Keep in mind though that it does not do anything for brand protection since the content is still online while you fight it out in the courtroom. The name of the game is really perception. Even if you win and the court decides your favor, people may have made their minds about you due to all the negative press you’ve been getting. If you win, you’ll get them to take the content down. But what your customers have read will be on their minds for the rest of their lives and it’s something that no monetary compensation can soothe.
In fact, experts that offer brand protection reputation repair services should be consulted. Truth be told, you should not wait until you and your brand fall flat before you go do this. Don’t wait for a scare. And most of all, don’t wait for your sales to dip before you go do something about it. Negative online publicity will affect your revenue stream because of the very fact that it is negative. Employing a person who can push all the adverse content material down the major search engines will be great for your profits.
Reach out to Wag the Dog Marketing at (800) 825-9500 to erase scam complaints with 3 easy steps briskly. Wag the Dog Marketing scam complaint removal works superbly.