A Basic Guide To Successful SEO & Internet Marketing For Newbies

Some beginners will undoubtedly have problems when starting out at internet marketing after all there is a lot to learn. In fact online marketing can seem confusing and overwhelming at first, but once you get to know the basics, you will be able to develop a business strategy more easily than you may realise. This article is going to look at those very first steps of internet marketing for complete newbies just to help you get started.

The first thing you should do is to set-up your own website or blog (using squarespace.com as a good example). You should consider this your base, where you can provide complete information to your customers about your company and your products. It is best if they can purchase your products from your own website or blog rather than through a third party.

The next step is optimising your website. This is called SEO, or Search Engine Optimization. This is a way to ensure that your website is searchable by people who are looking for your products or services. SEO helps your website to rank higher on search engines so people are more likely to find your site. Although there are many ways to optimise your website, there are only three basic pillars for SEO, keywords, high quality content, and link building.

To optimise your keywords, think of the important words that people use to search for something that you sell. The keyword tool from Google is a useful tool to help you find the keywords that people use to search for what you want to sell online. You should then place those keywords in strategic places such as titles, headers, subtitles, and the first paragraph of an article.

As another pillar of SEO, quality content is also very important. You need to have many articles and content with high quality on your site. If you cannot write them yourself, consider hiring freelance writers to write for you which can be done cheaply if you look around or at fiverr.com for example. Ensure that your articles are relevant with good SEO keywords. However, do not put too many keywords in one article or page or Google may penalise you for it.

SEO is an on-going process. You should always tweak and improve your SEO strategy over time. Some people hire professionals to optimise their websites such as IneedHits.com, which can be done cost effectively.

After your website is set up, you need to consider how to advertise your website. With so many websites, products, and services online, you have to find ways to attract customers to your website and to make it stand out from the crowd. There are many places where you can place your ads depending on your budget and your target customers but a good place to start is Ad Land.

Some experts suggest that you include social networking sites as part of your marketing campaign. These sites are usually free. You can also buy ad space on some of these sites. Remember that although any strategy needs time to work the ultimate rewards are worth waiting for.

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Proven Internet Marketing Strategies For The Online Business Entrepreneur

Internet marketing strategies are becoming an increasingly important part of the business world. The sheer number of people that the internet reaches is now in excess of 2 billion world-wide which makes this a very fast and practical way of getting word out about a product you are selling or a service you are offering. Many businesses are learning that without marketing on the internet they are unable to meet their costs, much less turn a profit.

There is no point in starting to think about how you are going to use the internet to promote anything until you actually have a product or service worth marketing. Many people think that this means inventing in an entirely new product or service offering that the world has never seen before. This is not necessarily the case, especially with the likes of click bank or infusion soft these days. You don’t have to have something totally new; you can sell someone else’s product or evolve something enough so that people will see it as something they cannot possibly live without.

The website or blog you design for your product and/or service is perhaps the most important part of your online campaign as this will give your business a base or a home. The best blogs or websites usually come from professional website designers, but not always. In fact you might want to try Word press for a completely free solution but only if you’re of a technical mind-set. Otherwise if you want to take all that pain away you might get on a little better with a hosted solution like Squarespace for example. In either instance, both of these blogging platforms have a polished and business like feel. However if you have a budget and really want the best of the best then try freelancer to ensure you get the best quote for your pound or dollar.

It is very important that you don’t forget that you are designing your blog or website for the specific purpose of marketing your product and/or service. Video content is an excellent way to show off your product, but marketing experts have noticed that most consumers respond best to written words. Websites that are full of written content that give the consumer confidence in your product/service and helps them decide whether they can’t live without it or not. It is also important that the website is designed in such a way that the consumers won’t have difficulty navigating from one place to the next otherwise all that website traffic you’re going to be generating could be wasted.

One sure-fire way of getting the sale is to make sure you include examples of how their life will be made simpler by purchasing the product. Remember, Benefits! Not features! In addition to making sure the content on your website is persuasive, your beta testers should also be able to navigate the website very easily. This is one of the reasons why blogs are so successful these days and why a well written blog will make your business more successful.

Online marketing is generally divided into two strategies; Short term marketing strategies and mid-long term marketing strategies. It is important that you spend time researching both types of internet marketing strategies and find out what methods are the most effective and which ones you really can skip.

Long term marketing strategies are the things you persistently do to keep a steady flow of traffic to your website. Again search engine optimisation can bring around both short term and long term benefits. Each year people are discovering new ways they can develop their long term marketing strategies. Right now the most popular forms are blogging, using a FREE platform such as word press. Or if you want to take away all the technical pain of setting up a blog try Squarespace. Other methods which have proven successful over both the short and long term are giveaway events, list swaps, social networking, and article marketing.

Internet marketing is in a state of constant evolution. It is important therefore to make sure that you are flexible with your marketing plan. Pay attention to changes in the industry and constantly tweak and adjust your marketing plan over time for the best results.

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