IDG Contributor Network: Cloud API integration platforms make the digital economy work

In the digital economy, integration and collaboration involving platforms and applications is essential for success. Whether with a startup or a mature enterprise, one of the most important strategic initiatives a business puts forth is the design and implementation of a clean and efficient SaaS-based application programming interface (API) integration system.

“APIs are important because no man is an island,” says Matthew Woodget, CEO of Go Narrative, a Seattle-based marketing consultancy specializing in storytelling for business. “We are interconnected and our technology needs to be too.”

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