The counterfeit sunglasses market is growing all the time and only with the help of consumers can we stop this trend. The number of high quality designers is on the increase and with it comes the rise of the counterfeit market. Many designers suffer from counterfeit products ruining their business and brand reputation the more they grow and the world’s best designers are constantly battling the counterfeit market.
The luxury market is renowned for the high quality and workmanship that comes with each product, particularly from authentic designer sunglasses. The counterfeit market is damaging both the reputation of these quality products and the brands business when people purchase counterfeit goods to save money in the hope that they will be the same. However the products are never the same and can damage the brand’s reputation.
Brands are finding the problem increasingly difficult to tackle. As a brand grows in popularity and recognition the counterfeit market will also grow, producing more and more imitations of their products. The majority of consumers won’t buy counterfeit products knowingly however due to the very low prices some consumers will still purchase fake sunglasses and hope they’ll be like the real thing.
Identifying counterfeit sunglasses is easier than most people think. Luxury manufacturers and high end brands produce sunglasses that look and feel like top quality should. Counterfeit products can’t emulate the quality that these sunglasses should possess, whether it’s cheap looking frames or poor lenses that don’t provide adequate protection from the sun.
High end sunglasses and other designer products are only available from authorised retailers. While many online retailers can offer extraordinarily competitive prices, the prices are never close to those which counterfeiters use, a tell tale sale of a genuine product. When buying an authentic pair of designer sunglasses, they will arrive in styling packaging and it will be immediately clear that they are the real thing.