The old days when it was extremely simple getting traffic are gone forever, and while it’s not hard it is getting more difficult because so many people are crowding the online space. But then again, you do have paid advertising options like Facebook advertising that make life a lot easier. You can find just about any kind of targeted market at Facebook, and even though it’s paid traffic there are still tons of marketers who are using it. Continue reading to discover a couple of solid tips so you can get involved with Facebook advertising.
One of the most effective tips when you’re advertising on Facebook is to send the traffic to your Facebook fan page. It’s necessary to learn about fan-pages, why they’re effective, and then how to market them for visibility and traffic. You can direct people straight to your website; however you can achieve higher conversion rates when you send the to your fan page, first. The reason for this is Facebook users find it easier to like a page and become a fan, which means the conversion rate will obviously be higher. It’s just numbers and marketing, so the simple strategy is to collect as many fans as possible because then all of those people will see your offer. But you need to prove this for yourself, so that’s easy for you to do and you should do it. What? No fan page on Facebook? If you have an account with Facebook, then it’s really pretty straightforward to make a fan page. But you do need to understand that it’s not as easy as just having a page and get fans to join you. It’s necessary to find a way to compel people to interact on your fan page, and then they can see your website and check out your offers. The more attractive you make it for people, then you will see a better response from them.
Ok, the next strategy may come across as surprising, but we’re going to ask you to trust what we’re saying. When making any ads, for the images of any people in your ads; you will want to have highly unattractive people in them, or extremely beautiful people. The greater emotional response you can create within people, the stronger they will respond to what they’re seeing. But make sure that the faces in your ads are clear and visible. Stop ’em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. And since people are used to seeing and responding to faces on Facebook, this strategy makes complete sense.
One additional approach are the engagement ads for the home page viewers – everyone. This isn’t for everyone, of course, and we realize that because these ads need one to have the necessary budget. If you wanted to run a marketing video, then you can do that with this ad space. These ads cost a lot, and probably the businesses and people with the means to do them will already have heard about them.
You can do well if you use the Facebook advertising tips here, learn more, and take action.
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