Uber and Barclays team up to compete in U.S. card rewards war

(Reuters) – Uber Technologies Inc and a unit of Barclays plc are teaming up to offer a rewards-enriched credit card in the United States through the ride-service company’s mobile phone app.

FILE PHOTO: An Uber sign is seen in a car in New York, U.S. June 30, 2015. REUTERS/Eduardo Munoz/File Photo

Uber and bank officials said on Wednesday the card will be free and offer a $ 100 starting bonus, plus an annual $ 50 credit on digital subscription services, such as Netflix. It would also offer cash back on spending, including 4 percent for dining, 3 percent for airfare and 2 percent for Uber rides and many other online transactions.

Curt Hess, chief executive officer of Barclaycard US, said the Uber card spending rewards were set high to attract customers and encourage them to favor it ahead of other cards that they may have.

“Given that it is no-fee, it has some of the best reward points out there,” said Hess.

Barclays’ Uber offer is another gambit in the post-financial crisis bidding between credit card issuers for customers who will bring in transaction fees from merchants and pay to borrow at interest rates upwards of 15 percent.

Citigroup Inc, for example, has attracted customers with its no-fee Double Cash card which pays 2 percent back on all purchases. And, JPMorgan Chase & Co has challenged American Express Co for people willing to lay out annual fees of $ 450 or more in exchange for rich rewards and travel perks.

FILE PHOTO – A Barclays bank building is seen at Canary Wharf in London, Britain May 17, 2017. REUTERS/Stefan Wermuth/File Photo

With the Uber deal, Barclays gets to pitch directly to potential new card customers using the ride service app.

Hess said he expected the offers to be more effective than sending promotions through the mail and asking people to fill out applications with basic information that they have already put into the Uber app.

Uber will not offset Barclays’ costs to attract customers, Hess said.

Barclays is the ninth biggest card issuer in the United States by spending volume and outstanding balances, according to The Nilson Report.

The card is first under the Uber name. It comes out on Nov. 2.

Judy Zhu, an Uber business development executive, said the card was a way to encourage customers to use Uber for more than rides.

“We are really starting to think about how to connect Uber to the things you are doing before and after riding,” Zhu said.

Reporting by David Henry in New York

Our Standards:The Thomson Reuters Trust Principles.

Tech

Oracle Triggers an Avalanche of 24 Cloud Services to Compete with Amazon

oraclecloud 300x168 Oracle Triggers an Avalanche of 24 Cloud Services to Compete with AmazonThe Cloud represents a market where Oracle wants to win. The 24 services launched by the database leader include all the tools companies need to conduct their operations in the cloud and thus should help customers make the move to the cloud.

Oracle Cloud Platform was enriched by nearly 24 new services for developers, IT professionals, end users and analysts to achieve, to expand and more easily integrate cloud applications. They are Oracle Database Cloud – Exadata Service, Oracle Archive Storage Cloud Service, Oracle Big Data Cloud Service and Big Data SQL Cloud Service, Oracle Integration Cloud Service, Oracle Mobile Cloud Service and Oracle Process Cloud Service.

With the new services launched, companies can move all their applications hosted in the data center to the cloud Oracle. Oracle now claims to be the only cloud provider to offer a full range of enterprise software services, platform services and infrastructure services under the banner Oracle Cloud Platform. Compared to Oracle, cloud providers have chosen to focus on certain services: Salesforce.com has specialized in software and services Amazon has essentially focused its activity on infrastructure services.

The provider has also launched several integrated cloud services that must allow companies to move their operations to the cloud, including a service to develop and execute mobile applications directly from the Oracle cloud and an integration service which allows them to combine multiple enterprise applications into complete systems.

Oracle now offers online services for enterprise resource planning, managing the customer experience, management of human resources, management of business performance, and management services supply chain. The aim of these new offerings is to make Oracle a single window for all the cloud computing needs.

Oracle Databases deployed in the cloud as part of this service is 100% compatible with those deployed on-premises, thereby enabling a smooth migration to the cloud and seamless transition to a hybrid cloud strategy. The Oracle Big Data Service Cloud and Big Data SQL Cloud Service is a secure and efficient platform to run various loads on Hadoop and NoSQL databases and to help companies collect and organize their big data.

Oracle Mobile Cloud Service offers a set of Android applications development tools or iOS operating entirely in the cloud. The developer can use Mobile Cloud to build a user interface or to configure an API for data exchange. All development will be done entirely through a browser, so it is not necessary to install software on the desktop machine to each developer.

Developers can use their favorite languages ??or go through the Mobile Application Framework Oracle framework. The service also includes a software development kit (SDK) that allows developers to follow their application, for example to know who uses it and how it is used.

The company also launched a service called Oracle Integration Cloud Service, which allows companies to work together their different enterprise applications and cloud services. Finally, Oracle has updated Business Intelligence Cloud Service, in particular by equipping it with new data visualization tools.

Oracle wants to clearly position themselves to Amazon, its main competitor, which also offers various solutions in the cloud. To attract customers, the company also said that the group is ready to compete with Amazon on price. Oracle claims 70 million users in the cloud. The services offered by Oracle are from 19 data centers spread across the planet, which manage 700 PB of data.


CloudTimes