Adobe gives marketers a data-science boost with new cloud services

If the marketer’s goal is to reach customers with the right message, in the right place, at the right time, it stands to reason that deeper insight into any of those dimensions could only be a good thing. Enter Adobe, which just rolled out a raft of new data-science tools designed to help make that happen.

Scheduled to be introduced Tuesday at the company’s Adobe Summit event in Las Vegas, the services bring new algorithms to the Adobe Marketing Cloud with the goal of helping brands deliver optimal customer experiences.

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Computerworld Cloud Computing

Dropbox and Adobe partner to make PDF editing less annoying

The PDF is the cockroach of file formats. Long after civilization has ended, an evolved form of one of the planet’s hardiest insects will attempt to read a PDF containing everything Homo sapiens learned before it went extinct. And it will not be able to do so because it’s using an outdated version of Adobe Reader.

Alright, so it might not be as dramatic as all that. But there is a certain sense of dread associated with PDFs: Even though many of us have to send them, I don’t think anyone’s ever particularly excited about having to work with them. Which is why Dropbox and Adobe have partnered up to make PDFs a little less terrible.

The partnership makes Dropbox the back-end for Adobe’s PDF-reading apps on Mac, PC, iOS, and Android. The desktop integration is available now; iOS will come next, then it’ll eventually make its way over to devices running Android. In doing so, it makes PDF transfer a little bit less of a hassle for office workers.

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Dropbox can already open PDFs in the company’s mobile apps. But you can’t edit them (beyond renaming them, which is all but useless), which means they have to use other applications. Soon, instead of having to open Dropbox, find a file, then send it to another app, you’ll see everything right inside Adobe’s app.

Here’s how Thomas Hansen, Dropbox’s global vice president of sales and channels and a former Microsoft executive, explains the partnership’s benefits:

This means you can do more with your PDFs, wherever you are. You won’t lose time waiting to get back to your computer to redline or electronically sign a contract, or add feedback to a design mock. And no more printing out a PDF, writing comments on it, scanning it, and emailing it as an attachment. Instead you’ll be able to open a PDF from Dropbox and edit it using the Adobe apps, then save and share your work easily through Dropbox.

That makes sense for mobile devices. But the integration on desktop is far less interesting. It’s not that inconvenient to locate a Dropbox file on a PC or Mac, and if you’re using a Mac you already have Apple’s PDF-handling app installed. It seems like this announcement was rushed out before its best part was ready.

Still, it could make things easier for some people who use Dropbox and Adobe Acrobat Reader (who knew they added the “Acrobat” in the middle there?) instead of any other combination of file synchronization service and PDF editor. The PDF is here to stay — we might as well take improvements where we can.

Dropbox and Adobe partner to make PDF editing less annoying originally published by Gigaom, © copyright 2015.

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Future Media Concepts Announces Adobe Video World Conference and Expo

Adobe Video World Conference

Future Media Concepts, the nation’s leading training provider and conference organizer in the digital media industry, is pleased to announce the return of the Premiere Pro World and After Effects World conferences. For the first time, the events will take place during the same week—Nov. 17-22, 2015—under the umbrella of Adobe Video World.

Organized in close conjunction with Adobe, the conference is designed for Adobe® Premiere® Pro CC and Adobe After Effects® CC professional users and creatives, including tracks for those who are switching from other pro video tools. Adobe Video World will take place on November 17-22, 2015 in San Jose, California.

Adobe Video World will kick off with four full days of sessions for the Premiere Pro World section of the event (Nov. 17-20), followed by four full days of sessions for the After Effects World program (Nov. 19-22). A two-day overlap (Nov. 19-20) is planned to allow the two communities to interact with each other during evening social events and the Expo Night. Hundreds of attendees are expected.

The Adobe Video World program is created for intermediate and advanced video, VFX and motion graphics professionals. Each of the two conference sections is four days long, and includes four tracks with more than 50 sessions to choose from.

“The need for quality training has motivated us to design an ambitious program. We are glad to host both the Adobe Premiere Pro CC and the After Effects CC teams at Adobe Video World. In addition to the many great sessions and keynotes, we know the interaction between the Adobe team members and creative professionals will be particularly valuable to our attendees,” stated Ben Kozuch, President and Co-founder of Future Media Concepts.

Attendees will have the opportunity to spend a full day in the company of Adobe Premiere Pro CC (Nov. 19) and Adobe After Effects CC (Nov. 20) teams, and hear from Adobe app developers, designers and engineers who will join onsite. The schedule includes unique keynote presentations, discussions breakouts and lunch with the Adobe teams.

“Adobe customers always like the opportunity to get together to share ideas, tips and showcase their creative projects,” said Anita Engelman, head of product marketing for Adobe Creative Cloud in the Video segment. “Adobe Video World is the start of an educational and interactive experience that will foster community by bringing together creatives who rely on, or are switching to, Adobe Premiere Pro CC and Adobe After Effects CC.”

Adobe Video World sessions will be led by renowned After Effects and Premiere Pro experts including Ben Radatz, David Simons, Richard Harrington, Eran Stern, Mathias Möhl, Luisa Winters, Jeff Greenberg, Mikey Borup, EJ Hassenfratz, and more.

Adobe Video World offers limited seats and interested attendees are encouraged to register early. Conference packages start at $ 995. Early Bird pricing ends August 1, 2015. For more information, visit


About Future Media Concepts, Inc.

Established in 1994, Future Media Concepts (FMC) is the nation’s premier digital media training organization providing manufacturer-authorized training in digital video and film editing, motion graphics, web design and development, sound design, 3D animation, desktop publishing, architectural and mechanical design, Mac IT, and mobile apps development.

Future Media Concepts is a leading producer of education-rich conferences, many of which take place at today’s leading electronic entertainment trade shows. Some of our events include Editors Retreat and Post|Production World at NAB Show. For a complete list of conferences, visit