Starting a Freelance Web Design Business: The Basics

You finished all of your web design courses; got your degree and now you have decided that you want to start your own Freelance Web Design Company. There are several steps to go through before you can actually start your business. Since you are building it from the bottom up, you won’t have the advantage of return customers yet. You will have to build your business, and then establish your customer base.

While you were attending a web design college, they should have covered some business classes. One of those business classes should have covered the basics of starting a business. Time and cost is one part of a business that should be researched first. You could very well end up spending more than you will make, if you don’t do this research first. Some of your cost will include working space, supplies, utilities and materials.

You should first think of a name and logo for your site. The logo should be catchy, short, but plainly state what you do. It should be SEO friendly so search sites will land on your front page first. Also design a short pitch to advertise your expertise in this field. It should be less than 50 words, and you should be able to tell it easily when someone asks what you do.

Besides the name and logo, you will want to design a good pitch about yourself and what you do. It’s Freelance Web Design, right? So automatically that tells everyone something in just a few words. Make the pitch no longer than around fifty words, read it, feel it, know it, so when someone asks about your business, you can tell them in detail in one paragraph.

While you were taking your web design courses online, you should have been working on an online web portfolio. You can now continue using this portfolio as your promotional tool. Add to it with links to your projects, information about yourself, and what your talents actually are.

Make sure you do some research on all the legalities of being a freelance web designer. Most of the copy right laws, contracts and legal papers are similar from state to state, but be sure you know your legal responsibilities, the clients legal responsibilities and the details of the contract before you even start looking to build your client base

Draw up a budget before starting. Be realistic about it. Find out what other freelancers are charging, and see if that will cover all of your costs to design a website or page and have enough left over to be considered a decent profit. Make sure to budget in extra money for unforeseen expenses like replacing your computer, software or graphics and art programs.

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