These days, the most popular online tool for looking up brands, subjects, terms, people, places and just about any topic of your interest is the search engine. For both persons and organizations, however, there are pros and cons of having a reputation online.
The Internet makes it possible to find nearly anything, whether it’s a popular or unpopular topic. This is the main edge of having a solid reputation online. With enough high visibility, your site can gather enough traffic to generate revenues for your site. But if you’re not vigilant enough, one serious and often damaging drawback is that you or your firm could fall prey to malicious libel and slander on the web.
There are no rules online. Anyone with Internet access can say anything in blogs, forums and review sites. That makes the Internet open to defamation of character especially when someone makes slanderous or libelous statements about you.
This can also happen to companies and products when unscrupulous competitors use underhanded tactics to defame your reputation online. This practice has prompted many enterprises to adopt brand protection measures as part of their internet marketing. Part of the strategy involves mitigating the damages in order to bolster the company’s image and maintain its loyal customer base.
Some companies also use reputation management online to fix the negative perceptions of their brands. A tarnished reputation can be bad for the business and could result to a loss of customers and revenue. Online reputation management can help companies repair the damage brought about by the negative content that can easily spread online.
If you find your business in such a situation, there are a variety of solutions. Obviously, you don’t want to just get a massage and hope that everything is going to just dramatically fix itself. If you want to go the aggressive route, you can handle it by filing a law suit to the person accountable for the scandalous remarks. You can push your luck to get some money off of them through damages, and more importantly have their post completely removed so that it stops damaging your reputation. But again, the costs involved with this approach can be sky-high and it might take you some time, and the damage many have already been done while you were waiting for the case to be resolved.
In the meantime, it makes sense to consider using reputation online repair services to bring down the offending site anywhere from 5-10 pages down search engine ranks where they won’t be seen and do much damage. Search engine reputation management is one such method used to achieve this result.
Whichever option you choose in addressing the potential damage to your online reputation, always bear in mind that while people can find just about anything on the internet, what is more important is the content of what they find. Ensure that it is always something that will boost the credibility of your company.
Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we end defamation slander quickly with online libel, slander defamation reputation restoration.