Soha Systems Names Lance Jacobs as Vice President of Sales

Soha Systems (“Soha”), innovators in delivering cloud-based application security to enterprises and SaaS providers, today announced the appointment of Lance Jacobs as Vice President of Sales. Jacobs is a proven software sales and operations executive with a track record of sales excellence and building high-performing teams in field, inside, channel and OEM sales, as well as business and partner development. He brings more than 20 years of enterprise sales leadership, and over a decade of leading sales for Internet security and SaaS companies. He will report directly to Soha Systems’ CEO Haseeb Budhani.

“Although cloud and mobile have become ubiquitous, protecting applications, data and users in the cloud is unfortunately not,” said Budhani. “With Lance’s depth of expertise and knowledge selling security solutions to enterprises, he will be a tremendous asset to the company as we continue to build on the momentum of our public launch last quarter.”

Jacobs joins Soha from Twilio where he was Head of Authentication sales. Earlier, Jacobs was Vice President of Sales at ThreatMetrix, where he led global sales and business development, increased sales by 300 percent year-over-year and acquired more than 1,000 enterprise customers. He also has had successful stints at other companies, including Internet security leaders’ F-Secure and Avira. Jacobs is a graduate of Utah State University.

“Soha’s disruptive approach to air-gapping networks and providing micro access to applications convinced me this was a game changing opportunity that I could not pass up,” said Jacobs. “I am extremely impressed with the company’s technology and world class team. Soha has an innovative, easy-to-use platform that will disrupt the way businesses think about and implement application security. We are on a mission to provide the best application security and access technology available while reducing enterprises’ operational overhead and costs.”

About Soha Systems

Soha Systems (“Soha”) are innovators in delivering cloud-based application security to enterprises and SaaS providers. The Company’s solution, Soha Cloud, provides security, identity, access control, and a trusted path for companies to secure any application. Soha Cloud can be deployed as an application’s first line of defense in minutes, instead of months, at a tenth of the cost of build-it-yourself solutions. The result is a secure application delivery model that enables a zero CapEx, low OpEx model for critical workloads deployed in public and private clouds. For more information, visit and join the conversation on Twitter @sohasystems.

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