Getting the word out is what public relations is all about, but the truth is many people have no idea where to start. No matter if you have a business or you just want to promote yourself, you must go about in a cohesive way for maximum benefit. Today there are many different options that you can choose to get the promotion that you desire. Here are some ways that you can accomplish it and in an effective way as well.
Newspapers for most people will be the starting point that they will want to go with. Local newspapers always like to hear about local business or individuals who are doing something in the community. Readers like to read about them and a newspaper likes to promote them as well. Write a press release and see if the newspaper is willing to print it as it will give you a lot of great press. Keep in constant contact with your local newspapers keeping them updated on your progress.
Run a sweepstakes or contest to get the word out about what you are doing. Make sure that you follow all local, state, and federal laws when running sweepstakes or contests. Try to offer some nice prizes and even give people some free entries if they are willing to help promote your offer. Getting the word out will take some time, but it will be worth it in the end.
Another great public relations tip is to speak at local organizations for free. By offering your expertise and helping others you will draw a crowd and get the word out about your business. By giving back to your community you will show people that you care and willing to help. Offer your services to non-profit organizations, clubs, and the library.
One way to really help show people what you are about is by adopting a non-profit organization. There are literally thousands of organizations that need volunteer help. Getting your employees to help out will help people learn more about you and you can give back to some organizations in the process.
Besides using offline public relations going online can prove very effective as well. Social media marketing is one area that you will want to look into. Site such as Twitter, Facebook, and MySpace should be considered starting points. Remember when you use social media the right way it is a very effective and powerful tool.
Do not be afraid to give away something free to help promote your business. Things such as articles or your expertise at a forum or chat is a good idea. With articles you can link back to your website for people to find out more about yourself. Giving things away is a great marketing tool.
No matter what directions your public relations takes it will take some time to get it accomplished. It really is a never ending cycle that you must continue. Day after day you will need to put the work in, but over time you will see many different benefits from it.
With offices in Los Angeles, California and Toronto, Ontario, we pride ourselves on being one of the few corptique Public Relations Toronto firms in the industry, incorporating the benefits of smaller Toronto PR values with an unwavering entrepreneurial spirit.