Make Money Online – Why the Search Engines Are So Important

If your goal is to make money online, then it is important that you understand what role the search engines play in attracting targeted traffic to your website. Targeted traffic essentially equates to the potential customers frequenting your website who are most likely to be interested in your product or service. When someone types a query in the search engines, they are almost instantly presented with websites, videos, and Tweets which are most relevant to their search. As the user searches through the pages from the first result forward, the websites, for the most part, become less and less relevant.

One thing that you should be crystal clear on is how drastically the positioning of your website affects how much traffic it receives. This was clearly demonstrated by a study which was conducted at Cornell University back in 2006. Essentially, the study concluded that the website which occupies the number one position in the search engine receives just over fifty-five percent of the traffic for the search query. The drop of to the number two position is drastic as this website receives just under thirteen and a half percent of the traffic, while the number three positioned website receives just under ten percent of the traffic for a given term. All in all, the top ten results receive approximately ninety-two percent of the search engine traffic for a given term.

Moreover, the vast majority of individuals who utilize the search engines use one of what are known as the big three. They are Google, Yahoo, and Bing. With that having been said, Google is by far the busiest of the three search engines. This is especially the case in the United States where the skew towards Google is even more pronounced.

Having said all of this, what exactly must you pay attention to as far as the search engines are concerned if you wish to make money online? Your keywords are the number one factor in determining how successfully your website converts sales with search engine traffic. In fact, it has been proven that longer, more descriptive key phrases tend to convert sales at a higher rate than shorter ones.

Okay, why are we talking about all of this? We are discussing this because your goal is to make money with your website. Studies have show that when individuals are searching for a website upon which to make a purchase, around ninety percent of them find that website via the search engines. This means that only about ten percent identify the website upon which they wish to make a purchase by a method other than the search engines.

Where do you go from here as an internet marketer if you wish to rank in the search engines for your targeted keywords? This is a fairly robust topic which lands within the discipline of Search Engine Optimization (SEO). SEO is by itself a whole other topic which must be discussed within its own article. Nonetheless, what I can convey to you is that the search engines determine if a website is relevant for a key term by analyzing the content of the web pages. Additionally, the search engines also determine the popularity of the website by determining how many other websites within the same subject market link to that website. This is what is referred to as “link popularity”. While SEO is fairly involved, it is not something that you cannot master. While some opt to hire a so-called SEO expert, my strong advice to you is that you educate yourself on the subject of SEO, and do it yourself. Once you have mastered this technique, your website will rank prominently in the search engines, thus enabling you to consistently make money online.

If your plan is toMake Money Online, you have to come to grips with how important the search engines really are. The truth is that most entrepreneurs do not successfully make money as they Work At Home because they do not understand how to rank. Understanding how things work is the key. Drop in and pay us a visit at SOSComplete.com