It is true that since the arrival of computers, letters are not really in use these days as tools for business marketing as they were in the olden days. Despite all this, the letterhead that has been properly designed is still an important part of branding and promoting of the image of the company.
It is simply mind boggling that the letterhead, though slighted by many, will still remain as the backbone of advertising campaigns for most companies.
Branding simply means the way the company logo and colors have been used to portray its image to the outside world. It helps to imprint the product you offer in the minds of would be customers. It actually means that when one sees these particular colors and design logo, the first thing is to remember your brand services and products.
The business letterhead that has a beautiful branding will help to quietly reinforce your company image in the minds of the customers and anyone else who looks at the correspondence.
It is easy to find some word processing programs which will give you a way of making some basic business letterheads which will look fine on any document you print.
For those who require a more professional and elaborate style of letterhead, they will find it easy to enlist the services of an expert graphic designer who will of course do a better job and charge them accordingly. The company would then produce a whole lot of them in bulk paper and then use these by just inserting into the printer.
The best way is to keep the business letterhead design pretty small in order not to overwhelm your customers. So your logo should be delightfully restricted to the top of the page, and because it is small; you will be able to add the name of the company, address and other contact details displayed in bold easily seen text.
Apart from this, it is also good to list your company website together with the letterhead design and this is most appropriately centered at the lower part of the page below the content.
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