The key to ranking high on search engines such as Google, Bing or Yahoo and receiving visitors as a result of those high ratings will be to first optimize your site for low-level words that are not tremendously competitive. At the beginning of your search engine optimization initiative, you won’t notice a significant increase in traffic numbers however the traffic you do pick up will be a lot more targeted.
If you attempt to pursue the more common high quantity keywords without delay, you will find it to be a hard time moving up the search engine rankings and will not have any page one results for quite some time therefore any traffic. At least with the lower stage words and phrases, you’ll get fast results and receive some visitors for your work.
It is best to rank top 5 for a long tail specific keyword phrase such as “best seo services and consulting” than to position more than 100 for a more typical key word like “seo”. “Seo” may be looked for by a ton of folks but if you will be buried so far down within the search engine rankings, you won’t gain traffic from it anyway.
Now that’s not to convey that you wouldn’t after a while make an attempt to get ranking for “seo”, you merely shouldn’t be expending your energy in the early stages of your optimization campaign doing so. Allow the work that you put into ranking lower quantity keyword phrases develop a cornerstone for your greater volume phrases. Remember that in the above long tail keyword phrase illustration, “seo” appears within it. In the future, that inclusion will ultimately assist in the positioning of that keyword phrase.
Exactly what is it that your website has to offer? What keywords will men and women probably use to discover you? While you think about this, create a list of all prospective keyword phrases that your probable visitors will use when looking for that which you have to offer. Be as specific and targeted as you can. If your web site sells “vitamins” then a possible keyword phrase to make use of would be “joint pain vitamins”. Don’t simply list “vitamins”, it’s much too general.
This is section one in a two portion series. To view the full document, visit anthonynunes.com.
Anthony Nunes is an seo consultant helping others improve their search engine rankings. His seo consulting service will help improve search engine exposure to your site.