HubSpot Inbound 2016: A tech conference disguised as a sales & marketing one

I had my reservations about hitting HubSpot’s annual Inbound conference in Boston this week. Yes, it would be easy enough to swing by from our suburban Boston headquarters, but Network World caters to enterprise IT professionals, not software maker HubSpot’s sales and marketing crowd.

Sure enough though, the 19,000 registered attendees at the flashy event full of funky seating arrangements and celebrity speakers (including President-elect Donald Trump, er, Alec Baldwin) were treated to a steady stream of tech talk, so I didn’t feel out of place at all. Neither did the target audience given that they are increasingly making the kinds of technology purchasing calls in this cloud-happy world of which IT staffs are well aware.

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