Your business reputation carries as much value online as it does offline. But unlike traditional media forms such as radio, television or print, the internet makes it a lot easier to defame your company and brand reputation. With the ease of posting in blogs, forums and social networking sites, or submitting articles in ezines, your reputation is game for slander and libel from anyone with accesses to cyberspace.
People who want to destroy your reputation could be your business competitors, former employees or even customers dissatisfied with your service delivery or your product. It could also be one of your people employed at your company, or just individuals who enjoy defamation of character for no reason at all.
With these people out there, it is no surprise that brand protection has become a top priority for companies. One well-place article on an influential website badmouthing your company and your brand can throw away the years of brand-building. That is why it is really important to ensure that your brand is well-guarded from defamation slander.
So what are the things you can do to manage online reputation? One of the options would be to do nothing. You can just let time pass by and do its job. It is a passive way of dealing and solving the problem, and is not a solution.
Secondly, you can file a legal suit against the person responsible for slanderous and libelous statements against you and/or your brand. If you win, you will definitely profit from it monetarily. The downside, however, would be the time that it would take for you to process and file the case. It is way too costly and you may not win.
Lastly, you can go by the way of reputation management. Use the same techniques by your competitor and try to beat them at their own game. These methods are called search engine reputation management.
Search engine optimization helps companies and websites boost their presence and rankings in search engines. You can use the same principle for search engine reputation management. What this does is to drag the offensive blog, newspaper article or comment 4 to 5 notches down by flooding the top spots with positive content. This is why when the name of your company is searched, the negative material will no longer appear on top. Opt for this approach and you will be sending a strong message to the people trying to destroy your reputation online that you will do what it takes to protect your brand.
Ensuring that your brand and reputation are protected from defamation slander is important. Thanks to companies offering reputation management repair services, you can do just that without lifting a finger. Shield your brand from those seeking to take it down. Make sure that all the time and effort put in building it are not wasted.
Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we crush Internet libel in short order with our powerful libel slander repair, very effectively.