Anything online is pretty much fair game. Anyone can take potshots on anyone just for fun, and get it posted as the number one result. In fact, a couple of years ago, searching for “miserable failure” online resulted in the Wikipedia entry of the former President George W. Bush as the number one result. Good thing that Google was able to defuse that bomb. This just goes to show that in the hands of a malicious competitor, the efforts you’ve been making in spicing up your e-commerce site and ramping up your SEO online marketing will not be enough. You will also have to be vigilant against threats on your person or company through reputation management online.
As if that’s not enough challenge for the site owner, your product’s reputation management online is open to slander and libel–whether it’s from legit competitors or just internet savvy nerds who want to see reputations fall.
Are you a victim of negative reviews because your company screwed up? Or are you a victim of malicious reviews posted online by a competitor? Customers often can’t tell the difference. Search engines results can be manipulated. And if you’re up against a competitor who wants to win by hook or by crook through slander and libel, you may find your brand completely wiped out someone who is posing as an unhappy customer all over the Internet.
Getting to the #1 spot is hard. Protecting yourself from defamation of character is much, much harder. Are you a victim of predatory online practices? Here are some things that you can do to manage online reputation.
First, you can choose to ignore the negative reviews. People will forget about it tomorrow, right? Let’s just hope that all the negativity will eventually blow over. Another option is to send a polite email or formal letter to the website owner to take down the offensive material. Third, you can bring the offending parties to court for slander. Get immediate relief with a court order to take down the site and seek compensatory damages. Lastly, you can consider a more creative online reputation management tactic that will push the offensive sites down 4-10 pages in the search engine results through reputation online repair services.
You’re obviously not going to get any result in the first option and even the second is a leap of faith that the site owner will respond favorably to your request if they know what’s good for them. Some web hosting firms will suspend an offensive site if they are violating the terms, but sites with malicious intent won’t. In fact, they’ll be careful not to!
What about litigation? The third option is the traditional big business way to scare website owners into pulling down content that is slanderous. For some websites, you will be able to get your way. For others, they will call your bluff and you will have to drag your butt to court. There are not only time and litigation expenses but it will also continue to take its toll on your brand because the content will not be pulled down immediately. In fact, you may have to wait until the court decides in your favor so you might as well just go ahead and do search engine reputation management.
The best solution is to take positive aggressive action with regards to reputation management so you can overcome all the negative comments by your online detractors. In this day and age, it is not enough for brand owners to just promote their products or services. They must be prepared to ensure brand protection as well. This applies to both online and brick-and-mortar businesses. Make sure to get professional help and manage online reputation immediately.
Get a no-obligation Wag the Dog Marketing Los Angeles, CA allegation cleanup repair analysis by calling us today at (800) 825-9500.