Here’s why Microsoft and Google have the same competitor as a partner

It sounds like the start of a bad joke: executives from Microsoft, Google, Amazon and IBM walk into a conference with one thing in common. But all of those companies are appearing on stage at BoxWorks in San Francisco, in part because they all work with the cloud storage and content services company in one capacity or another.

Box works with Microsoft to integrate its products with Office 365, Amazon to host services in different cloud data centers, and IBM on new applications, services and sales. Google is the newest addition to that club — the two companies announced Wednesday that they’re working on storing Google Docs, Sheets and Slides files inside Box.  

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