Article submission has a proven track record of improving visibility and increasing traffic to a company’s website. The goal is to stand out from the crowd of websites offering similar products or services. Many businesses choose an article submission service to help them accomplish this task.
The major search engines, such as google, msn, and yahoo use complicated and secret algorithms to rank websites and web pages. Some of the known parameters of these algorithms are content richness, site traffic, number of searches for s site, keyword usage, and links. The intent is to rate sites by their popularity index. Search engine optimization is a strategy to improve a website’s showing when searches are performed.
Every time someone does a search on a service or product or asking for information, the search engine retrieves thousands of sites but very few readers will look beyond the third or fourth page. A well-written article with good use of keywords serves to move a website to a higher rank. This is because articles are easily crawled by the search engines.
A really good article should leave the reader wanting to know more. This is the motivation that sends traffic to your website. A well-written composition will be concise, interesting and informative. It should be clear from the title what the story is about and keywords should be strategically placed in the title and the article.
Articles should be submitted to at least 300 of the hundreds of article directories to choose from. Placement within the directory is by category. Posting in the correct category gets you visibility with your target audience. Posting in the wrong category may get your submission deleted without warning.
Here’s where it gets really difficult because search engines don’t allow duplicate content. Search engine algorithms check for shadowing, clicking, duplicate content, plagiarism, spamming, and fake traffic submission. The reason for this is to prevent repetitive showing of the same site for a search. Duplicate content is penalized and can result in a lower ranking for your website.
To keep a high ranking, new and original articles need to be submitted on a regular basis, perhaps weekly. This is a very time consuming task. Also the articles need to be submitted to hundreds of directories, and posted in the correct category. Article submission services specialize in writing and indexing articles, using keywords for optimum results, and updating the numerous directories.