Webmasters spend hours everyday obsessing over how to improve organic search traffic. They try all kinds of optimization techniques and sometimes even pay for it (different from SEM). But there’s one thing that many webmasters fail to focus on, and that is to try and become a genuine expert on the website’s subject matter.
It’s very important because the algorithm tries to run parallel to reality. This means that if a person is an authority on a subject, others will pay attention and quote this person’s views in conversation. The same thing happens on websites, when other webmasters find a page interesting and link to it in order to share it with their own readership.
Search engines are tuned to recognize these patterns, and the page written by the expert gets pushed to the top of the rankings. This is the power of what is termed as organic link generation, and it necessarily has to be the basis for any sound SEO campaign. A domain that consistently gets this kind of link love will be marked by the SE’s as a high value domain for the relevant keywords.
No doubt this isn’t easy, and needs a whole lot of work plus the need to reach out to community websites and network with other webmasters and people in the industry. But it is a better option compared to spending hours each day trying to snag links by posting comments or sending mass emails for link deals. Besides, actually learning something and becoming a respected authority on the subject might be the first step into a new career in this sector.
Links and content aside, there’s many other things that can be fiddled with to boost the visitor count. One such item is finding a web host who is more SEO friendly. This means the page loading speed is better, and so is the neighborhood (with sites that are well liked by the SE’s). It is also worth considering a move to a new host if the old one doesn’t offer things like Class-C IP addresses, which can easily add more search traffic.
An area which will surely bring more visitors is an improved user experience by tweaking scripts, the internal linking structure and the design templates. The front end offered to visitors has to be simple and load fast, while scripts in the back end can add more functionality. If the site structure allows visitors (and search bots) to move easily from page to page, that makes it easier to find and list pages, and thus brings more visitors.
The sum of it is that a website should treat visitors and bots in the same way. Optimization should be done with the intention of offering a better site to visitors that loads faster and has fresh and interesting content. Links should be acquired keeping in mind how important and unique a page is. If visitors find the site interesting and worth revisiting, the search engine traffic won’t be far behind.